--- title: "50-50 vs Salt & Wood: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 50-50 or Salt & Wood? Compare estimated monthly branded-search demand and Share of Search inside the Kāpiti Coast restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/50-50-vs-salt-and-wood" publisher: "Brandwave" --- # 50-50 vs Salt & Wood: Which is more popular by branded search in New Zealand? Which is more popular in search, 50-50 or Salt & Wood? Compare estimated monthly branded-search demand and Share of Search inside the Kāpiti Coast restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 50-50 and Salt & Wood - **Competitive set**: Kāpiti Coast restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **50-50 Share of Search**: 45.9% - **Salt & Wood Share of Search**: 54.1% ## Which is more popular in search, 50-50 or Salt & Wood? - In August 2026, Salt & Wood had more branded searches than 50-50 among kāpiti coast restaurants in New Zealand. Salt & Wood was estimated to have 2K branded searches compared to 50-50’s 1.7K, and held a 54.1% Share of Search versus 50-50’s 45.9%. - The lead changed hands 3 times in the 11 months ending August 2026: Salt & Wood took it in May 2026, 50-50 took it in June 2026, Salt & Wood took it in August 2026. - Across the 11 months ending August 2026, 50-50’s estimated Share of Search among kāpiti coast restaurants in New Zealand moved from 96.7% to 45.9%, and its estimated monthly branded searches moved from 1.8K to 1.7K. - Across the 11 months ending August 2026, Salt & Wood’s estimated Share of Search among kāpiti coast restaurants in New Zealand moved from 3.3% to 54.1%, and its estimated monthly branded searches moved from 60 to 2K. ## How did search popularity change for New Zealand kāpiti coast restaurants in August 2026? - In August 2026, Salt & Wood overtook 50-50 to take the highest estimated Share of Search among kāpiti coast restaurants in New Zealand, at 54.1%. - In August 2026, 50-50 lost estimated Share of Search among kāpiti coast restaurants in New Zealand, from 69.3% to 45.9%. ## Month by month | Month | 50-50 estimated searches | 50-50 Share of Search | 50-50 rank | Salt & Wood estimated searches | Salt & Wood Share of Search | Salt & Wood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 96.7% | 1 | 60 | 3.3% | 2 | | Nov 2025 | 1.7K | 97.2% | 1 | 50 | 2.8% | 2 | | Dec 2025 | 1.7K | 96.1% | 1 | 70 | 3.9% | 2 | | Jan 2026 | 2.1K | 95.1% | 1 | 110 | 4.9% | 2 | | Feb 2026 | 2.1K | 96.3% | 1 | 80 | 3.7% | 2 | | Mar 2026 | 1.7K | 96.1% | 1 | 70 | 3.9% | 2 | | Apr 2026 | 1.6K | 53.5% | 1 | 1.4K | 46.5% | 2 | | May 2026 | 1.6K | 34.7% | 2 | 3.1K | 65.3% | 1 | | Jun 2026 | 2.5K | 55.8% | 1 | 2K | 44.2% | 2 | | Jul 2026 | 3.8K | 69.3% | 1 | 1.7K | 30.7% | 2 | | Aug 2026 | 1.7K | 45.9% | 2 | 2K | 54.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 50-50’s and Salt & Wood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **50-50**: Measured on the search terms “50 50 kapiti”, “50 50 paraparaumu”, “50 50 restaurant” and “50 50 restaurant paraparaumu”, summed into one figure. - **Salt & Wood**: Measured on the search terms “salt & wood” and “saltwood”, summed into one figure. - [50-50 profile](/demand/nz/brands/50-50) - [Salt & Wood profile](/demand/nz/brands/salt-and-wood) - [All kāpiti coast restaurants in New Zealand](/demand/nz/categories/nz-kapiti-coast-restaurants): The set both shares are measured inside, 2 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 50-50 or Salt & Wood? In August 2026, Salt & Wood had more branded searches than 50-50 among kāpiti coast restaurants in New Zealand. Salt & Wood was estimated to have 2K branded searches compared to 50-50’s 1.7K, and held a 54.1% Share of Search versus 50-50’s 45.9%. ## Cite this page Brandwave. "50-50 vs Salt & Wood: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/50-50-vs-salt-and-wood This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/50-50-vs-salt-and-wood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.