---
title: "50-50 vs Passo Pizza Pasta Caffe: Which is more popular in New Zealand?"
description: "Is 50-50 or Passo Pizza Pasta Caffe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kāpiti Coast restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/50-50-vs-passo-pizza"
publisher: "Brandwave"
---

# 50-50 vs Passo Pizza Pasta Caffe: Which is more popular in New Zealand?

Is 50-50 or Passo Pizza Pasta Caffe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kāpiti Coast restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 50-50 and Passo Pizza Pasta Caffe
- **Competitive set**: Kāpiti Coast restaurants
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **50-50 Share of Search**: 43.7%
- **Passo Pizza Pasta Caffe Share of Search**: 7.3%

## Is 50-50 or Passo Pizza Pasta Caffe more popular in search?

- In October 2026, 50-50 had more branded searches than Passo Pizza Pasta Caffe among Kāpiti Coast restaurants in New Zealand. 50-50 had about 1,560 branded searches, while Passo Pizza Pasta Caffe had 260. 50-50 made up 43.7% of all Kāpiti Coast restaurant searches we track, and Passo Pizza Pasta Caffe accounted for 7.3%.
- 50-50 was ahead of Passo Pizza Pasta Caffe in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, 50-50’s share of searches among Kāpiti Coast restaurants in New Zealand moved from 58.1% to 43.7%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending October 2026, Passo Pizza Pasta Caffe’s share of searches among Kāpiti Coast restaurants in New Zealand moved from 9.3% to 7.3%, and its estimated monthly branded searches held steady at 260.

## Top Kāpiti Coast restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, 50-50 appeared in all three answers. Passo Pizza Pasta Caffe was mentioned in two out of three: in two of the three ChatGPT answers. 50-50 was listed before Passo Pizza Pasta Caffe in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| 50-50 | 1st | 3 of 3 | 3 of 3 |
| Lustre Kitchen and Dining | 2nd | 3 of 3 | 3 of 3 |
| Waterfront Bar & Kitchen | 3rd | 3 of 3 | 3 of 3 |
| Passo Pizza Pasta Caffe | 4th | 2 of 3 | 2 of 3 |
| Salt & Wood | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Kāpiti Coast restaurants

- Asked ChatGPT "Which restaurant should I go to in Kāpiti Coast, New Zealand?": 1. 50-50, 2. Waterfront Bar & Kitchen, 3. Lustre Kitchen and Dining, 4. Passo Pizza Pasta Caffe
- Asked ChatGPT "What are the best restaurants in Kāpiti Coast, New Zealand?": 1. 50-50, 2. Lustre Kitchen and Dining, 3. Waterfront Bar & Kitchen, 4. Passo Pizza Pasta Caffe
- Asked ChatGPT "What's the best restaurant in Kāpiti Coast, New Zealand for a nice meal?": 1. 50-50, 2. Lustre Kitchen and Dining, 3. Waterfront Bar & Kitchen

Not named in any answer: Salt & Wood.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Kāpiti Coast restaurants in October 2026?

- In October 2026, 50-50 overtook Salt & Wood to become the leader among Kāpiti Coast restaurants in New Zealand, with 43.7% of the searches.
- In October 2026, Passo Pizza Pasta Caffe gained share of searches among Kāpiti Coast restaurants in New Zealand, from 5.6% to 7.3%.

## How has branded search for 50-50 and Passo Pizza Pasta Caffe changed in New Zealand over the last 12 months?

| Month | 50-50 estimated searches | 50-50 Share of Search | 50-50 rank | Passo Pizza Pasta Caffe estimated searches | Passo Pizza Pasta Caffe Share of Search | Passo Pizza Pasta Caffe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 1.6K | 58.1% | 1 | 260 | 9.3% | 4 |
| Dec 2025 | 1.7K | 56.8% | 1 | 210 | 7.1% | 4 |
| Jan 2026 | 2K | 55.6% | 1 | 170 | 4.7% | 4 |
| Feb 2026 | 2K | 57.3% | 1 | 140 | 4% | 4 |
| Mar 2026 | 1.7K | 61.6% | 1 | 170 | 6.3% | 4 |
| Apr 2026 | 1.6K | 37% | 1 | 260 | 6% | 5 |
| May 2026 | 1.6K | 27.4% | 2 | 390 | 6.8% | 4 |
| Jun 2026 | 2.5K | 44.5% | 1 | 260 | 4.7% | 5 |
| Jul 2026 | 3.6K | 53.2% | 1 | 480 | 7.1% | 4 |
| Aug 2026 | 1.6K | 30.8% | 2 | 480 | 9.2% | 4 |
| Sep 2026 | 1.6K | 34.3% | 2 | 260 | 5.6% | 5 |
| Oct 2026 | 1.6K | 43.7% | 1 | 260 | 7.3% | 5 |

## How are 50-50’s and Passo Pizza Pasta Caffe’s branded searches counted?

Brandwave collects information about searches that people make online using 50-50’s and Passo Pizza Pasta Caffe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **50-50**: Measured on the search terms “50 50 kapiti”, “50 50 paraparaumu” and “50 50 restaurant”, summed into one figure.
- **Passo Pizza Pasta Caffe**: Measured on the search term “passo paraparaumu”.

- [50-50 profile](/demand/nz/brands/50-50)
- [Passo Pizza Pasta Caffe profile](/demand/nz/brands/passo-pizza)
- [All Kāpiti Coast restaurants in New Zealand](/demand/nz/locations/kapiti-coast/restaurants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is 50-50 or Passo Pizza Pasta Caffe more popular in search?

In October 2026, 50-50 had more branded searches than Passo Pizza Pasta Caffe among Kāpiti Coast restaurants in New Zealand. 50-50 had about 1,560 branded searches, while Passo Pizza Pasta Caffe had 260. 50-50 made up 43.7% of all Kāpiti Coast restaurant searches we track, and Passo Pizza Pasta Caffe accounted for 7.3%.

## Cite this page

Brandwave. "50-50 vs Passo Pizza Pasta Caffe: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/50-50-vs-passo-pizza

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/50-50-vs-passo-pizza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
