--- title: "5 Digital vs Print Guys: Which is more popular in New Zealand?" description: "Is 5 Digital or Print Guys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/5-digital-vs-print-guys" publisher: "Brandwave" --- # 5 Digital vs Print Guys: Which is more popular in New Zealand? Is 5 Digital or Print Guys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 5 Digital and Print Guys - **Competitive set**: Auckland printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **5 Digital Share of Search**: 13.6% - **Print Guys Share of Search**: 8.9% ## Is 5 Digital or Print Guys more popular in search? - In October 2026, 5 Digital had more branded searches than Print Guys among Auckland printing companies in New Zealand. 5 Digital had about 320 branded searches, while Print Guys had 210. 5 Digital made up 13.6% of all Auckland printing company searches we track, and Print Guys accounted for 8.9%. - 5 Digital was ahead of Print Guys in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, 5 Digital’s share of searches among Auckland printing companies in New Zealand moved from 10.1% to 13.6%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending October 2026, Print Guys’ share of searches among Auckland printing companies in New Zealand moved from 10.1% to 8.9%, and its estimated monthly branded searches moved from 260 to 210. ## Top Auckland printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, 5 Digital and Print Guys were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. 5 Digital was listed before Print Guys in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Print Company | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | 5 Digital | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Print Guys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Alpine Print | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | On Point Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alliance Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Haysom | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Longley Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland printing companies - Asked ChatGPT "Which printing company should I shop at in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital - Asked ChatGPT "What are the best printing companies in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital, 3. Alpine Print, 4. Print Guys - Asked ChatGPT "What's the best printing company in Auckland, New Zealand for business cards?": 1. Print Guys, 2. Alpine Print, 3. The Print Company - Searched Google, AI Overview "auckland printing company": named none of the brands we track Not named in any answer: On Point Print, Alliance Print, Haysom and Longley Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland printing companies in October 2026? - In October 2026, Print Guys overtook Alliance Print and On Point Print to rank 4th among Auckland printing companies in New Zealand, with 8.9% of the searches. - In October 2026, 5 Digital lost share of searches among Auckland printing companies in New Zealand, from 15.4% to 13.6%. ## How has branded search for 5 Digital and Print Guys changed in New Zealand over the last 12 months? | Month | 5 Digital estimated searches | 5 Digital Share of Search | 5 Digital rank | Print Guys estimated searches | Print Guys Share of Search | Print Guys rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 260 | 10.1% | 3 | 260 | 10.1% | 5 | | Dec 2025 | 210 | 11.1% | 3 | 170 | 9% | 5 | | Jan 2026 | 170 | 10.2% | 3 | 170 | 10.2% | 4 | | Feb 2026 | 210 | 9.6% | 3 | 170 | 7.8% | 4 | | Mar 2026 | 210 | 9.5% | 3 | 170 | 7.7% | 6 | | Apr 2026 | 260 | 13.7% | 3 | 140 | 7.4% | 5 | | May 2026 | 260 | 11.3% | 3 | 140 | 6.1% | 6 | | Jun 2026 | 210 | 9.5% | 3 | 110 | 5% | 6 | | Jul 2026 | 210 | 9.6% | 3 | 170 | 7.8% | 4 | | Aug 2026 | 320 | 13.4% | 3 | 140 | 5.9% | 5 | | Sep 2026 | 390 | 15.4% | 3 | 170 | 6.7% | 6 | | Oct 2026 | 320 | 13.6% | 3 | 210 | 8.9% | 4 | ## How are 5 Digital’s and Print Guys’ branded searches counted? Brandwave collects information about searches that people make online using 5 Digital’s and Print Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **5 Digital**: Measured on the search term “5 digital”. - **Print Guys**: Measured on the search term “print guys”. - [5 Digital profile](/demand/nz/brands/5-digital) - [Print Guys profile](/demand/nz/brands/print-guys) - [All Auckland printing companies in New Zealand](/demand/nz/locations/auckland/printing-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 5 Digital or Print Guys more popular in search? In October 2026, 5 Digital had more branded searches than Print Guys among Auckland printing companies in New Zealand. 5 Digital had about 320 branded searches, while Print Guys had 210. 5 Digital made up 13.6% of all Auckland printing company searches we track, and Print Guys accounted for 8.9%. ## Cite this page Brandwave. "5 Digital vs Print Guys: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/5-digital-vs-print-guys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/5-digital-vs-print-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.