--- title: "5 Digital vs Longley Print: Which is more popular in New Zealand?" description: "Is 5 Digital or Longley Print more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/5-digital-vs-longley-print" publisher: "Brandwave" --- # 5 Digital vs Longley Print: Which is more popular in New Zealand? Is 5 Digital or Longley Print more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 5 Digital and Longley Print - **Competitive set**: Auckland printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **5 Digital Share of Search**: 13.6% - **Longley Print Share of Search**: 1.3% ## Is 5 Digital or Longley Print more popular in search? - In October 2026, 5 Digital had more branded searches than Longley Print among Auckland printing companies in New Zealand. 5 Digital had about 320 branded searches, while Longley Print had 30. 5 Digital made up 13.6% of all Auckland printing company searches we track, and Longley Print accounted for 1.3%. - 5 Digital was ahead of Longley Print in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, 5 Digital’s share of searches among Auckland printing companies in New Zealand moved from 10.1% to 13.6%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending October 2026, Longley Print’s share of searches among Auckland printing companies in New Zealand moved from 2.7% to 1.3%, and its estimated monthly branded searches moved from 70 to 30. ## Top Auckland printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, 5 Digital was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Longley Print did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Print Company | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | 5 Digital | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Print Guys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Alpine Print | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | On Point Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alliance Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Haysom | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Longley Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland printing companies - Asked ChatGPT "Which printing company should I shop at in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital - Asked ChatGPT "What are the best printing companies in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital, 3. Alpine Print, 4. Print Guys - Asked ChatGPT "What's the best printing company in Auckland, New Zealand for business cards?": 1. Print Guys, 2. Alpine Print, 3. The Print Company - Searched Google, AI Overview "auckland printing company": named none of the brands we track Not named in any answer: On Point Print, Alliance Print, Haysom and Longley Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland printing companies in October 2026? - In October 2026, 5 Digital lost share of searches among Auckland printing companies in New Zealand, from 15.4% to 13.6%. - Estimated monthly branded searches for Longley Print in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in October 2026. ## How has branded search for 5 Digital and Longley Print changed in New Zealand over the last 12 months? | Month | 5 Digital estimated searches | 5 Digital Share of Search | 5 Digital rank | Longley Print estimated searches | Longley Print Share of Search | Longley Print rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 260 | 10.1% | 3 | 70 | 2.7% | 8 | | Dec 2025 | 210 | 11.1% | 3 | 40 | 2.1% | 8 | | Jan 2026 | 170 | 10.2% | 3 | 40 | 2.4% | 8 | | Feb 2026 | 210 | 9.6% | 3 | 50 | 2.3% | 8 | | Mar 2026 | 210 | 9.5% | 3 | 40 | 1.8% | 8 | | Apr 2026 | 260 | 13.7% | 3 | 40 | 2.1% | 8 | | May 2026 | 260 | 11.3% | 3 | 40 | 1.7% | 8 | | Jun 2026 | 210 | 9.5% | 3 | 40 | 1.8% | 8 | | Jul 2026 | 210 | 9.6% | 3 | 30 | 1.4% | 8 | | Aug 2026 | 320 | 13.4% | 3 | 40 | 1.7% | 8 | | Sep 2026 | 390 | 15.4% | 3 | 40 | 1.6% | 8 | | Oct 2026 | 320 | 13.6% | 3 | 30 | 1.3% | 8 | ## How are 5 Digital’s and Longley Print’s branded searches counted? Brandwave collects information about searches that people make online using 5 Digital’s and Longley Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **5 Digital**: Measured on the search term “5 digital”. - **Longley Print**: Measured on the search term “longley print”. - [5 Digital profile](/demand/nz/brands/5-digital) - [Longley Print profile](/demand/nz/brands/longley-print) - [All Auckland printing companies in New Zealand](/demand/nz/locations/auckland/printing-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 5 Digital or Longley Print more popular in search? In October 2026, 5 Digital had more branded searches than Longley Print among Auckland printing companies in New Zealand. 5 Digital had about 320 branded searches, while Longley Print had 30. 5 Digital made up 13.6% of all Auckland printing company searches we track, and Longley Print accounted for 1.3%. ## Cite this page Brandwave. "5 Digital vs Longley Print: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/5-digital-vs-longley-print This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/5-digital-vs-longley-print. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.