--- title: "5 Digital vs Haysom: Which is more popular in New Zealand?" description: "Is 5 Digital or Haysom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/5-digital-vs-haysom" publisher: "Brandwave" --- # 5 Digital vs Haysom: Which is more popular in New Zealand? Is 5 Digital or Haysom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 5 Digital and Haysom - **Competitive set**: Auckland printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **5 Digital Share of Search**: 13.6% - **Haysom Share of Search**: 4.2% ## Is 5 Digital or Haysom more popular in search? - In October 2026, 5 Digital had more branded searches than Haysom among Auckland printing companies in New Zealand. 5 Digital had about 320 branded searches, while Haysom had 100. 5 Digital made up 13.6% of all Auckland printing company searches we track, and Haysom accounted for 4.2%. - 5 Digital was ahead of Haysom in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, 5 Digital’s share of searches among Auckland printing companies in New Zealand moved from 10.1% to 13.6%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending October 2026, Haysom’s share of searches among Auckland printing companies in New Zealand moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 120 to 100. ## Top Auckland printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, 5 Digital was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Haysom did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Print Company | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | 5 Digital | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Print Guys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Alpine Print | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | On Point Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alliance Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Haysom | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Longley Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland printing companies - Asked ChatGPT "Which printing company should I shop at in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital - Asked ChatGPT "What are the best printing companies in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital, 3. Alpine Print, 4. Print Guys - Asked ChatGPT "What's the best printing company in Auckland, New Zealand for business cards?": 1. Print Guys, 2. Alpine Print, 3. The Print Company - Searched Google, AI Overview "auckland printing company": named none of the brands we track Not named in any answer: On Point Print, Alliance Print, Haysom and Longley Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland printing companies in October 2026? - In October 2026, 5 Digital lost share of searches among Auckland printing companies in New Zealand, from 15.4% to 13.6%. - In October 2026, Haysom lost share of searches among Auckland printing companies in New Zealand, from 4.7% to 4.2%. ## How has branded search for 5 Digital and Haysom changed in New Zealand over the last 12 months? | Month | 5 Digital estimated searches | 5 Digital Share of Search | 5 Digital rank | Haysom estimated searches | Haysom Share of Search | Haysom rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 260 | 10.1% | 3 | 120 | 4.7% | 7 | | Dec 2025 | 210 | 11.1% | 3 | 80 | 4.2% | 7 | | Jan 2026 | 170 | 10.2% | 3 | 70 | 4.2% | 7 | | Feb 2026 | 210 | 9.6% | 3 | 100 | 4.6% | 7 | | Mar 2026 | 210 | 9.5% | 3 | 100 | 4.5% | 7 | | Apr 2026 | 260 | 13.7% | 3 | 90 | 4.7% | 7 | | May 2026 | 260 | 11.3% | 3 | 120 | 5.2% | 7 | | Jun 2026 | 210 | 9.5% | 3 | 100 | 4.5% | 7 | | Jul 2026 | 210 | 9.6% | 3 | 50 | 2.3% | 7 | | Aug 2026 | 320 | 13.4% | 3 | 100 | 4.2% | 7 | | Sep 2026 | 390 | 15.4% | 3 | 120 | 4.7% | 7 | | Oct 2026 | 320 | 13.6% | 3 | 100 | 4.2% | 7 | ## How are 5 Digital’s and Haysom’s branded searches counted? Brandwave collects information about searches that people make online using 5 Digital’s and Haysom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **5 Digital**: Measured on the search term “5 digital”. - **Haysom**: Measured on the search terms “haysom” and “haysom print”, summed into one figure. - [5 Digital profile](/demand/nz/brands/5-digital) - [Haysom profile](/demand/nz/brands/haysom) - [All Auckland printing companies in New Zealand](/demand/nz/locations/auckland/printing-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 5 Digital or Haysom more popular in search? In October 2026, 5 Digital had more branded searches than Haysom among Auckland printing companies in New Zealand. 5 Digital had about 320 branded searches, while Haysom had 100. 5 Digital made up 13.6% of all Auckland printing company searches we track, and Haysom accounted for 4.2%. ## Cite this page Brandwave. "5 Digital vs Haysom: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/5-digital-vs-haysom This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/5-digital-vs-haysom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.