--- title: "42 Below vs Grey Goose: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 42 Below or Grey Goose? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/42-below-vs-grey-goose" publisher: "Brandwave" --- # 42 Below vs Grey Goose: Which is more popular by branded search in New Zealand? Which is more popular in search, 42 Below or Grey Goose? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 42 Below and Grey Goose - **Competitive set**: Vodka brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **42 Below Share of Search**: 10.5% - **Grey Goose Share of Search**: 17.4% ## Which is more popular in search, 42 Below or Grey Goose? - In August 2026, Grey Goose had more branded searches than 42 Below among vodka brands in New Zealand. Grey Goose was estimated to have 2.1K branded searches compared to 42 Below’s 1.3K, and held a 17.4% Share of Search versus 42 Below’s 10.5%. - Grey Goose was ahead of 42 Below in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand moved from 11.1% to 10.5%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand moved from 21.3% to 17.4%, and its estimated monthly branded searches moved from 1.9K to 2.1K. ## How did search popularity change for New Zealand vodka brands in August 2026? - In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%. - In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%. ## Month by month | Month | 42 Below estimated searches | 42 Below Share of Search | 42 Below rank | Grey Goose estimated searches | Grey Goose Share of Search | Grey Goose rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 11.1% | 3 | 1.9K | 21.3% | 2 | | Nov 2025 | 1.5K | 16.8% | 3 | 1.9K | 21.6% | 2 | | Dec 2025 | 1.8K | 12.8% | 3 | 3.3K | 23.6% | 2 | | Jan 2026 | 1.6K | 14.4% | 3 | 2K | 18% | 2 | | Feb 2026 | 880 | 10.3% | 3 | 1.6K | 19% | 2 | | Mar 2026 | 990 | 11.5% | 3 | 1.7K | 19.6% | 2 | | Apr 2026 | 1K | 11.3% | 3 | 1.7K | 19% | 2 | | May 2026 | 1.4K | 12.9% | 3 | 2.1K | 18.9% | 2 | | Jun 2026 | 1K | 9.4% | 3 | 1.9K | 16.8% | 2 | | Jul 2026 | 1.5K | 13% | 3 | 2.1K | 18.5% | 2 | | Aug 2026 | 1.3K | 10.5% | 3 | 2.1K | 17.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 42 Below’s and Grey Goose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **42 Below**: Measured on the search terms “42 below”, “42 below feijoa”, “42 below feijoa vodka”, “42 below near me”, “42 below nz”, “42 below vodka”, “42 below vodka price”, “42below”, “42below vodka” and “geoff ross 42 below”, summed into one figure. - **Grey Goose**: Measured on the search terms “1 l of grey goose”, “grey goose”, “grey goose 1l”, “grey goose cost”, “grey goose near me”, “grey goose nz”, “grey goose online”, “grey goose vodka”, “greygoose”, “greygoose com” and “greygoose vodka”, summed into one figure. - [42 Below profile](/demand/nz/brands/42-below) - [Grey Goose profile](/demand/nz/brands/grey-goose) - [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 42 Below or Grey Goose? In August 2026, Grey Goose had more branded searches than 42 Below among vodka brands in New Zealand. Grey Goose was estimated to have 2.1K branded searches compared to 42 Below’s 1.3K, and held a 17.4% Share of Search versus 42 Below’s 10.5%. ## Cite this page Brandwave. "42 Below vs Grey Goose: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/42-below-vs-grey-goose This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/42-below-vs-grey-goose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.