--- title: "42 Below vs Cîroc: Which is searched more in New Zealand?" description: "Is 42 Below or Cîroc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/42-below-vs-ciroc" publisher: "Brandwave" --- # 42 Below vs Cîroc: Which is searched more in New Zealand? Is 42 Below or Cîroc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 42 Below and Cîroc - **Competitive set**: Vodka brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **42 Below Share of Search**: 3.5% - **Cîroc Share of Search**: 3.3% ## Is 42 Below or Cîroc more popular in search? - In September 2026, 42 Below and Cîroc were level in searches among vodka brands in New Zealand, with an estimated 820 versus 780 branded searches, at 3.5% and 3.3% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Cîroc took it in December 2025, 42 Below took it in January 2026, Cîroc took it in April 2026, 42 Below took it in May 2026. - Across the 12 months ending September 2026, 42 Below’s share of searches among vodka brands in New Zealand moved from 4.5% to 3.5%, and its estimated monthly branded searches moved from 870 to 820. - Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in New Zealand moved from 3.7% to 3.3%, and its estimated monthly branded searches moved from 710 to 780. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, 42 Below was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cîroc did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Grey Goose | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | 42 Below | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka brand should I buy in New Zealand?": 1. Absolut, 2. Grey Goose - Asked ChatGPT "What are the best vodka brands in New Zealand?": 1. Belvedere, 2. 42 Below - Asked ChatGPT "What's the best vodka brand in New Zealand for a cocktail?": 1. 42 Below, 2. Absolut, 3. Grey Goose - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Smirnoff Not named in any answer: Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand vodka brands in September 2026? - In September 2026, Belvedere overtook 42 Below to rank 4th among vodka brands in New Zealand, with 5.8% of the searches. - In September 2026, 42 Below lost share of searches among vodka brands in New Zealand, from 5% to 3.5%. ## Month by month | Month | 42 Below estimated searches | 42 Below Share of Search | 42 Below rank | Cîroc estimated searches | Cîroc Share of Search | Cîroc rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 870 | 4.5% | 5 | 710 | 3.7% | 6 | | Nov 2025 | 1.3K | 7.4% | 4 | 580 | 3.4% | 6 | | Dec 2025 | 1.5K | 5.4% | 5 | 1.8K | 6.7% | 4 | | Jan 2026 | 1.4K | 7.6% | 4 | 830 | 4.5% | 6 | | Feb 2026 | 750 | 4.8% | 5 | 700 | 4.5% | 6 | | Mar 2026 | 780 | 4.6% | 5 | 600 | 3.6% | 6 | | Apr 2026 | 760 | 4.3% | 6 | 770 | 4.4% | 5 | | May 2026 | 1.2K | 5.7% | 4 | 660 | 3.1% | 6 | | Jun 2026 | 830 | 4% | 5 | 690 | 3.3% | 6 | | Jul 2026 | 1.2K | 5.8% | 4 | 590 | 2.8% | 6 | | Aug 2026 | 1.1K | 5% | 4 | 730 | 3.3% | 6 | | Sep 2026 | 820 | 3.5% | 5 | 780 | 3.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using 42 Below’s and Cîroc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **42 Below**: Measured on the search terms “42 below”, “42 below feijoa”, “42 below vodka”, “42below” and “42below vodka”, summed into one figure. - **Cîroc**: Measured on the search terms “ciroc”, “ciroc coconut vodka”, “ciroc flavors”, “ciroc pineapple”, “ciroc pineapple vodka”, “ciroc pomegranate”, “ciroc vodka” and “pomegranate ciroc”, summed into one figure. - [42 Below profile](/demand/nz/brands/42-below) - [Cîroc profile](/demand/nz/brands/ciroc) - [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 42 Below or Cîroc more popular in search? In September 2026, 42 Below and Cîroc were level in searches among vodka brands in New Zealand, with an estimated 820 versus 780 branded searches, at 3.5% and 3.3% of the total. ## Cite this page Brandwave. "42 Below vs Cîroc: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/42-below-vs-ciroc This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/42-below-vs-ciroc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.