---
title: "42 Below vs Belvedere: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, 42 Below or Belvedere? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/42-below-vs-belvedere"
publisher: "Brandwave"
---

# 42 Below vs Belvedere: Which is more popular by branded search in New Zealand?

Which is more popular in search, 42 Below or Belvedere? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 42 Below and Belvedere
- **Competitive set**: Vodka brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **42 Below Share of Search**: 10.5%
- **Belvedere Share of Search**: 3.9%

## Which is more popular in search, 42 Below or Belvedere?

- In August 2026, 42 Below had more branded searches than Belvedere among vodka brands in New Zealand. 42 Below was estimated to have 1.3K branded searches compared to Belvedere’s 480, and held a 10.5% Share of Search versus Belvedere’s 3.9%.
- 42 Below was ahead of Belvedere in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand moved from 11.1% to 10.5%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 11 months ending August 2026, Belvedere’s estimated Share of Search among vodka brands in New Zealand moved from 4.3% to 3.9%, and its estimated monthly branded searches moved from 390 to 480.

## How did search popularity change for New Zealand vodka brands in August 2026?

- In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.
- Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

## Month by month

| Month | 42 Below estimated searches | 42 Below Share of Search | 42 Below rank | Belvedere estimated searches | Belvedere Share of Search | Belvedere rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 11.1% | 3 | 390 | 4.3% | 4 |
| Nov 2025 | 1.5K | 16.8% | 3 | 390 | 4.4% | 4 |
| Dec 2025 | 1.8K | 12.8% | 3 | 590 | 4.2% | 4 |
| Jan 2026 | 1.6K | 14.4% | 3 | 480 | 4.3% | 5 |
| Feb 2026 | 880 | 10.3% | 3 | 390 | 4.5% | 4 |
| Mar 2026 | 990 | 11.5% | 3 | 390 | 4.5% | 4 |
| Apr 2026 | 1K | 11.3% | 3 | 480 | 5.3% | 4 |
| May 2026 | 1.4K | 12.9% | 3 | 480 | 4.3% | 4 |
| Jun 2026 | 1K | 9.4% | 3 | 590 | 5.3% | 4 |
| Jul 2026 | 1.5K | 13% | 3 | 480 | 4.2% | 4 |
| Aug 2026 | 1.3K | 10.5% | 3 | 480 | 3.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 42 Below’s and Belvedere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **42 Below**: Measured on the search terms “42 below”, “42 below feijoa”, “42 below feijoa vodka”, “42 below near me”, “42 below nz”, “42 below vodka”, “42 below vodka price”, “42below”, “42below vodka” and “geoff ross 42 below”, summed into one figure.
- **Belvedere**: Measured on the search term “belvedere vodka”.

- [42 Below profile](/demand/nz/brands/42-below)
- [Belvedere profile](/demand/nz/brands/belvedere)
- [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 42 Below or Belvedere?

In August 2026, 42 Below had more branded searches than Belvedere among vodka brands in New Zealand. 42 Below was estimated to have 1.3K branded searches compared to Belvedere’s 480, and held a 10.5% Share of Search versus Belvedere’s 3.9%.

## Cite this page

Brandwave. "42 Below vs Belvedere: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/42-below-vs-belvedere

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/42-below-vs-belvedere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.