--- title: "42 Below vs Absolut: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 42 Below or Absolut? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/42-below-vs-absolut" publisher: "Brandwave" --- # 42 Below vs Absolut: Which is more popular by branded search in New Zealand? Which is more popular in search, 42 Below or Absolut? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 42 Below and Absolut - **Competitive set**: Vodka brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **42 Below Share of Search**: 10.5% - **Absolut Share of Search**: 66.2% ## Which is more popular in search, 42 Below or Absolut? - In August 2026, Absolut had more branded searches than 42 Below among vodka brands in New Zealand. Absolut was estimated to have 8.1K branded searches compared to 42 Below’s 1.3K, and held a 66.2% Share of Search versus 42 Below’s 10.5%. - Absolut was ahead of 42 Below in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand moved from 11.1% to 10.5%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand moved from 60.9% to 66.2%, and its estimated monthly branded searches moved from 5.5K to 8.1K. ## How did search popularity change for New Zealand vodka brands in August 2026? - In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%. - In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%. ## Month by month | Month | 42 Below estimated searches | 42 Below Share of Search | 42 Below rank | Absolut estimated searches | Absolut Share of Search | Absolut rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 11.1% | 3 | 5.5K | 60.9% | 1 | | Nov 2025 | 1.5K | 16.8% | 3 | 4.8K | 54.7% | 1 | | Dec 2025 | 1.8K | 12.8% | 3 | 8K | 56.9% | 1 | | Jan 2026 | 1.6K | 14.4% | 3 | 6.5K | 58.7% | 1 | | Feb 2026 | 880 | 10.3% | 3 | 5.5K | 63.8% | 1 | | Mar 2026 | 990 | 11.5% | 3 | 5.4K | 62.5% | 1 | | Apr 2026 | 1K | 11.3% | 3 | 5.6K | 62% | 1 | | May 2026 | 1.4K | 12.9% | 3 | 6.9K | 61.9% | 1 | | Jun 2026 | 1K | 9.4% | 3 | 7.4K | 66.7% | 1 | | Jul 2026 | 1.5K | 13% | 3 | 7.1K | 62.6% | 1 | | Aug 2026 | 1.3K | 10.5% | 3 | 8.1K | 66.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 42 Below’s and Absolut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **42 Below**: Measured on the search terms “42 below”, “42 below feijoa”, “42 below feijoa vodka”, “42 below near me”, “42 below nz”, “42 below vodka”, “42 below vodka price”, “42below”, “42below vodka” and “geoff ross 42 below”, summed into one figure. - **Absolut**: Measured on the search terms “absolut”, “absolut bottle”, “absolut cocktails”, “absolut com”, “absolut flavors”, “absolut lemon vodka”, “absolut miniature”, “absolut near me”, “absolut new zealand”, “absolut nz”, “absolut online”, “absolut price”, “absolut raspberri vodka”, “absolut vanilia vodka”, “absolut vanilla”, “absolut vodka”, “absolut vodka 1l”, “absolut vodka 700ml” and “absolut vodka cans”, summed into one figure. - [42 Below profile](/demand/nz/brands/42-below) - [Absolut profile](/demand/nz/brands/absolut) - [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 42 Below or Absolut? In August 2026, Absolut had more branded searches than 42 Below among vodka brands in New Zealand. Absolut was estimated to have 8.1K branded searches compared to 42 Below’s 1.3K, and held a 66.2% Share of Search versus 42 Below’s 10.5%. ## Cite this page Brandwave. "42 Below vs Absolut: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/42-below-vs-absolut This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/42-below-vs-absolut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.