---
title: "3CX vs Dialpad: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, 3CX or Dialpad? Compare estimated monthly branded-search demand and Share of Search inside the Business phone systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/3cx-vs-dialpad"
publisher: "Brandwave"
---

# 3CX vs Dialpad: Which is more popular by branded search in New Zealand?

Which is more popular in search, 3CX or Dialpad? Compare estimated monthly branded-search demand and Share of Search inside the Business phone systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 3CX and Dialpad
- **Competitive set**: Business phone systems
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **3CX Share of Search**: 27.2%
- **Dialpad Share of Search**: 11.6%

## Which is more popular in search, 3CX or Dialpad?

- In August 2026, 3CX had more branded searches than Dialpad among business phone systems in New Zealand. 3CX was estimated to have 1.2K branded searches compared to Dialpad’s 500, and held a 27.2% Share of Search versus Dialpad’s 11.6%.
- 3CX was ahead of Dialpad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 3CX’s estimated Share of Search among business phone systems in New Zealand moved from 26.1% to 27.2%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among business phone systems in New Zealand moved from 14.3% to 11.6%, and its estimated monthly branded searches moved from 610 to 500.

## How did search popularity change for New Zealand business phone systems in August 2026?

- In August 2026, 3CX lost estimated Share of Search among business phone systems in New Zealand, from 29.8% to 27.2%.
- Dialpad’s estimated Share of Search among business phone systems in New Zealand has lost ground for 3 months in a row, from 12.5% to 11.6% in August 2026.

## Month by month

| Month | 3CX estimated searches | 3CX Share of Search | 3CX rank | Dialpad estimated searches | Dialpad Share of Search | Dialpad rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 26.1% | 2 | 610 | 14.3% | 3 |
| Nov 2025 | 1.1K | 29.1% | 2 | 520 | 13.9% | 3 |
| Dec 2025 | 860 | 29% | 2 | 400 | 13.5% | 3 |
| Jan 2026 | 1.1K | 29.4% | 2 | 490 | 13% | 3 |
| Feb 2026 | 1.2K | 31.4% | 2 | 480 | 12.2% | 3 |
| Mar 2026 | 1.3K | 28.2% | 2 | 610 | 13.7% | 3 |
| Apr 2026 | 1.1K | 29.6% | 2 | 500 | 13.2% | 3 |
| May 2026 | 1.1K | 27.5% | 2 | 510 | 12.5% | 3 |
| Jun 2026 | 1.1K | 27.3% | 2 | 510 | 12.1% | 4 |
| Jul 2026 | 1.2K | 29.8% | 2 | 470 | 12% | 4 |
| Aug 2026 | 1.2K | 27.2% | 2 | 500 | 11.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 3CX’s and Dialpad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **3CX**: Measured on the search terms “3cx”, “3cx calls”, “3cx com”, “3cx download”, “3cx near me”, “3cx nz”, “3cx online”, “3cx phone”, “3cx pri” and “3cx voip”, summed into one figure.
- **Dialpad**: Measured on the search terms “dialpad”, “dialpad com”, “dialpad download”, “dialpad nz”, “dialpad online”, “dialpad phone”, “dialpad phone system” and “dialpad voip”, summed into one figure.

- [3CX profile](/demand/nz/brands/3cx)
- [Dialpad profile](/demand/nz/brands/dialpad)
- [All business phone systems in New Zealand](/demand/nz/categories/nz-business-phone-systems): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 3CX or Dialpad?

In August 2026, 3CX had more branded searches than Dialpad among business phone systems in New Zealand. 3CX was estimated to have 1.2K branded searches compared to Dialpad’s 500, and held a 27.2% Share of Search versus Dialpad’s 11.6%.

## Cite this page

Brandwave. "3CX vs Dialpad: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/3cx-vs-dialpad

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/3cx-vs-dialpad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.