--- title: "3 Wise Men vs Rodd & Gunn: Which is searched more in New Zealand?" description: "Is 3 Wise Men or Rodd & Gunn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/3-wise-men-vs-rodd-and-gunn" publisher: "Brandwave" --- # 3 Wise Men vs Rodd & Gunn: Which is searched more in New Zealand? Is 3 Wise Men or Rodd & Gunn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 3 Wise Men and Rodd & Gunn - **Competitive set**: Menswear retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **3 Wise Men Share of Search**: 0.75% - **Rodd & Gunn Share of Search**: 10.8% ## Is 3 Wise Men or Rodd & Gunn more popular in search? - In September 2026, Rodd & Gunn had more branded searches than 3 Wise Men among menswear retailers in New Zealand. Rodd & Gunn had about 18,700 branded searches, while 3 Wise Men had 1,300. Rodd & Gunn made up 10.8% of all menswear retailer searches we track, and 3 Wise Men accounted for 0.75%. - Rodd & Gunn was ahead of 3 Wise Men in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 3 Wise Men’s share of searches among menswear retailers in New Zealand moved from 0.79% to 0.75%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Rodd & Gunn’s share of searches among menswear retailers in New Zealand moved from 11.3% to 10.8%, and its estimated monthly branded searches moved from 18.6K to 18.7K. ## Top menswear retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 3 Wise Men was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rodd & Gunn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 3 Wise Men and Rodd & Gunn were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barkers | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | 3 Wise Men | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rodd & Gunn | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | AS Colour | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Working Style | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rembrandt | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hallensteins | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarocash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Industrie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about menswear retailers - Asked ChatGPT "Which menswear retailer should I shop at in New Zealand?": 1. Barkers, 2. Rodd & Gunn, 3. Hallensteins, 4. AS Colour, 5. Rembrandt - Asked ChatGPT "What are the best menswear retailers in New Zealand?": 1. Rodd & Gunn, 2. Barkers, 3. Working Style, 4. AS Colour, 5. I Love Ugly, 6. 3 Wise Men, 7. Rembrandt - Asked ChatGPT "What's the best menswear retailer in New Zealand for work clothes?": 1. Barkers, 2. 3 Wise Men, 3. Rembrandt, 4. Working Style - Searched Google, AI Overview "men's clothing nz": named none of the brands we track - Searched Google, AI Overview "workwear for men": 1. 3 Wise Men, 2. AS Colour Not named in any answer: Tarocash and Industrie. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand menswear retailers in September 2026? - In September 2026, Barkers overtook I Love Ugly and Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, with 14.7% of the searches. - In September 2026, Rodd & Gunn lost share of searches among menswear retailers in New Zealand, from 11.4% to 10.8%. ## Month by month | Month | 3 Wise Men estimated searches | 3 Wise Men Share of Search | 3 Wise Men rank | Rodd & Gunn estimated searches | Rodd & Gunn Share of Search | Rodd & Gunn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 0.79% | 9 | 18.6K | 11.3% | 5 | | Nov 2025 | 1.6K | 0.58% | 9 | 34K | 12.3% | 4 | | Dec 2025 | 1.9K | 0.75% | 9 | 33.8K | 13.4% | 3 | | Jan 2026 | 1K | 0.6% | 9 | 22.7K | 13.5% | 3 | | Feb 2026 | 1K | 0.68% | 9 | 18.5K | 12.6% | 3 | | Mar 2026 | 1.3K | 0.72% | 9 | 18.6K | 10.3% | 5 | | Apr 2026 | 1.6K | 0.83% | 9 | 22.8K | 11.9% | 3 | | May 2026 | 1.6K | 0.79% | 9 | 22.9K | 11.3% | 5 | | Jun 2026 | 1.6K | 0.83% | 9 | 22.8K | 11.9% | 5 | | Jul 2026 | 1.6K | 0.93% | 9 | 22.8K | 13.2% | 3 | | Aug 2026 | 1.6K | 0.8% | 9 | 22.9K | 11.4% | 4 | | Sep 2026 | 1.3K | 0.75% | 9 | 18.7K | 10.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using 3 Wise Men’s and Rodd & Gunn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **3 Wise Men**: Measured on the search term “3 wise men nz”. - **Rodd & Gunn**: Measured on the search terms “rodd & gunn”, “rodd and gunn”, “rodd gunn”, “roddandgunn” and “roddgunn”, summed into one figure. - [3 Wise Men profile](/demand/nz/brands/3-wise-men) - [Rodd & Gunn profile](/demand/nz/brands/rodd-and-gunn) - [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 3 Wise Men or Rodd & Gunn more popular in search? In September 2026, Rodd & Gunn had more branded searches than 3 Wise Men among menswear retailers in New Zealand. Rodd & Gunn had about 18,700 branded searches, while 3 Wise Men had 1,300. Rodd & Gunn made up 10.8% of all menswear retailer searches we track, and 3 Wise Men accounted for 0.75%. ## Cite this page Brandwave. "3 Wise Men vs Rodd & Gunn: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/3-wise-men-vs-rodd-and-gunn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/3-wise-men-vs-rodd-and-gunn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.