---
title: "2talk vs 3CX: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, 2talk or 3CX? Compare estimated monthly branded-search demand and Share of Search inside the Business phone systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/2talk-vs-3cx"
publisher: "Brandwave"
---

# 2talk vs 3CX: Which is more popular by branded search in New Zealand?

Which is more popular in search, 2talk or 3CX? Compare estimated monthly branded-search demand and Share of Search inside the Business phone systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 2talk and 3CX
- **Competitive set**: Business phone systems
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **2talk Share of Search**: 42.8%
- **3CX Share of Search**: 27.2%

## Which is more popular in search, 2talk or 3CX?

- In August 2026, 2talk had more branded searches than 3CX among business phone systems in New Zealand. 2talk was estimated to have 1.8K branded searches compared to 3CX’s 1.2K, and held a 42.8% Share of Search versus 3CX’s 27.2%.
- 2talk was ahead of 3CX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 2talk’s estimated Share of Search among business phone systems in New Zealand moved from 43% to 42.8%, and its estimated monthly branded searches held steady at 1.8K.
- Across the 11 months ending August 2026, 3CX’s estimated Share of Search among business phone systems in New Zealand moved from 26.1% to 27.2%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for New Zealand business phone systems in August 2026?

- In August 2026, 2talk gained estimated Share of Search among business phone systems in New Zealand, from 37.9% to 42.8%.
- In August 2026, 3CX lost estimated Share of Search among business phone systems in New Zealand, from 29.8% to 27.2%.

## Month by month

| Month | 2talk estimated searches | 2talk Share of Search | 2talk rank | 3CX estimated searches | 3CX Share of Search | 3CX rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 43% | 1 | 1.1K | 26.1% | 2 |
| Nov 2025 | 1.5K | 39.8% | 1 | 1.1K | 29.1% | 2 |
| Dec 2025 | 1.2K | 39.1% | 1 | 860 | 29% | 2 |
| Jan 2026 | 1.5K | 39.5% | 1 | 1.1K | 29.4% | 2 |
| Feb 2026 | 1.5K | 38% | 1 | 1.2K | 31.4% | 2 |
| Mar 2026 | 1.8K | 40.3% | 1 | 1.3K | 28.2% | 2 |
| Apr 2026 | 1.5K | 38.5% | 1 | 1.1K | 29.6% | 2 |
| May 2026 | 1.8K | 43.9% | 1 | 1.1K | 27.5% | 2 |
| Jun 2026 | 1.8K | 42.4% | 1 | 1.1K | 27.3% | 2 |
| Jul 2026 | 1.5K | 37.9% | 1 | 1.2K | 29.8% | 2 |
| Aug 2026 | 1.8K | 42.8% | 1 | 1.2K | 27.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 2talk’s and 3CX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **2talk**: Measured on the search terms “2talk”, “2talk co nz”, “2talk nz” and “2talk voip”, summed into one figure.
- **3CX**: Measured on the search terms “3cx”, “3cx calls”, “3cx com”, “3cx download”, “3cx near me”, “3cx nz”, “3cx online”, “3cx phone”, “3cx pri” and “3cx voip”, summed into one figure.

- [2talk profile](/demand/nz/brands/2talk)
- [3CX profile](/demand/nz/brands/3cx)
- [All business phone systems in New Zealand](/demand/nz/categories/nz-business-phone-systems): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 2talk or 3CX?

In August 2026, 2talk had more branded searches than 3CX among business phone systems in New Zealand. 2talk was estimated to have 1.8K branded searches compared to 3CX’s 1.2K, and held a 42.8% Share of Search versus 3CX’s 27.2%.

## Cite this page

Brandwave. "2talk vs 3CX: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/2talk-vs-3cx

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/2talk-vs-3cx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.