--- title: "2FAS vs Microsoft Authenticator: Which is searched more in New Zealand?" description: "Is 2FAS or Microsoft Authenticator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/2fas-vs-microsoft-authenticator" publisher: "Brandwave" --- # 2FAS vs Microsoft Authenticator: Which is searched more in New Zealand? Is 2FAS or Microsoft Authenticator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 2FAS and Microsoft Authenticator - **Competitive set**: Authenticator apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **2FAS Share of Search**: 0.78% - **Microsoft Authenticator Share of Search**: 39.5% ## Is 2FAS or Microsoft Authenticator more popular in search? - In September 2026, Microsoft Authenticator had more branded searches than 2FAS among authenticator apps in New Zealand. Microsoft Authenticator had about 3,520 branded searches, while 2FAS had 70. Microsoft Authenticator made up 39.5% of all authenticator app searches we track, and 2FAS accounted for 0.78%. - Microsoft Authenticator was ahead of 2FAS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 2FAS’s share of searches among authenticator apps in New Zealand moved from 0.48% to 0.78%, and its estimated monthly branded searches moved from 50 to 70. - Across the 12 months ending September 2026, Microsoft Authenticator’s share of searches among authenticator apps in New Zealand moved from 46% to 39.5%, and its estimated monthly branded searches moved from 4.8K to 3.5K. ## Top authenticator apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Authenticator appeared in all five answers. 2FAS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 2FAS was listed before Microsoft Authenticator in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Authenticator | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 2FAS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Authenticator | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aegis Authenticator | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ente Auth | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Authy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cisco Duo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authenticator apps - Asked ChatGPT "Which authenticator app should I use in New Zealand?": 1. 2FAS, 2. Microsoft Authenticator, 3. Google Authenticator, 4. Aegis Authenticator - Asked ChatGPT "What are the best authenticator apps in New Zealand?": 1. 2FAS, 2. Ente Auth, 3. Google Authenticator, 4. Microsoft Authenticator, 5. Aegis Authenticator - Asked ChatGPT "What's the best authenticator app in New Zealand for two factor codes?": 1. 2FAS, 2. Aegis Authenticator, 3. Microsoft Authenticator, 4. Ente Auth - Searched Google, AI Overview "authenticator app": 1. Microsoft Authenticator, 2. Google Authenticator - Searched Google, AI Overview "auth app": 1. Google Authenticator, 2. Microsoft Authenticator, 3. Authy, 4. 2FAS Not named in any answer: Cisco Duo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand authenticator apps in September 2026? - In September 2026, Microsoft Authenticator gained share of searches among authenticator apps in New Zealand, from 36.1% to 39.5%. - Estimated monthly branded searches for 2FAS in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026. ## Month by month | Month | 2FAS estimated searches | 2FAS Share of Search | 2FAS rank | Microsoft Authenticator estimated searches | Microsoft Authenticator Share of Search | Microsoft Authenticator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.48% | 6 | 4.8K | 46% | 1 | | Nov 2025 | 40 | 0.46% | 6 | 4K | 46% | 1 | | Dec 2025 | 40 | 0.59% | 6 | 2.9K | 43.2% | 2 | | Jan 2026 | 70 | 0.7% | 6 | 4.3K | 43% | 2 | | Feb 2026 | 60 | 0.53% | 6 | 4.8K | 42.5% | 2 | | Mar 2026 | 90 | 0.79% | 5 | 4.8K | 42.2% | 2 | | Apr 2026 | 70 | 0.72% | 5 | 4.3K | 44.1% | 2 | | May 2026 | 70 | 0.57% | 6 | 4.5K | 36.5% | 2 | | Jun 2026 | 90 | 0.66% | 6 | 4K | 29.5% | 2 | | Jul 2026 | 70 | 0.59% | 6 | 4K | 33.7% | 2 | | Aug 2026 | 50 | 0.45% | 6 | 4K | 36.1% | 2 | | Sep 2026 | 70 | 0.78% | 6 | 3.5K | 39.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using 2FAS’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **2FAS**: Measured on the search terms “2fas” and “2fas authenticator”, summed into one figure. - **Microsoft Authenticator**: Measured on the search terms “app microsoft authenticator”, “microsoft authenticator”, “microsoft authenticator 2fa”, “microsoft authenticator authenticator” and “microsoftauthenticator”, summed into one figure. - [2FAS profile](/demand/nz/brands/2fas) - [Microsoft Authenticator profile](/demand/nz/brands/microsoft-authenticator) - [All authenticator apps in New Zealand](/demand/nz/categories/nz-authenticator-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 2FAS or Microsoft Authenticator more popular in search? In September 2026, Microsoft Authenticator had more branded searches than 2FAS among authenticator apps in New Zealand. Microsoft Authenticator had about 3,520 branded searches, while 2FAS had 70. Microsoft Authenticator made up 39.5% of all authenticator app searches we track, and 2FAS accounted for 0.78%. ## Cite this page Brandwave. "2FAS vs Microsoft Authenticator: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/2fas-vs-microsoft-authenticator This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/2fas-vs-microsoft-authenticator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.