--- title: "2degrees vs Mercury: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 2degrees or Mercury? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/2degrees-vs-mercury-energy" publisher: "Brandwave" --- # 2degrees vs Mercury: Which is more popular by branded search in New Zealand? Which is more popular in search, 2degrees or Mercury? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 2degrees and Mercury - **Competitive set**: Mobile and broadband providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **2degrees Share of Search**: 12.4% - **Mercury Share of Search**: 12.9% ## Which is more popular in search, 2degrees or Mercury? - In August 2026, Mercury had more branded searches than 2degrees among mobile and broadband providers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to 2degrees’ 66.6K, and held a 12.9% Share of Search versus 2degrees’ 12.4%. - The lead changed hands 3 times in the 11 months ending August 2026: Mercury took it in April 2026, 2degrees took it in June 2026, Mercury took it in July 2026. - Across the 11 months ending August 2026, 2degrees’ estimated Share of Search among mobile and broadband providers in New Zealand moved from 15.4% to 12.4%, and its estimated monthly branded searches moved from 85.8K to 66.6K. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 12.2% to 12.9%, and its estimated monthly branded searches moved from 68.3K to 69.6K. ## How did search popularity change for New Zealand mobile and broadband providers in August 2026? - In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%. - In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%. ## Month by month | Month | 2degrees estimated searches | 2degrees Share of Search | 2degrees rank | Mercury estimated searches | Mercury Share of Search | Mercury rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 85.8K | 15.4% | 3 | 68.3K | 12.2% | 5 | | Nov 2025 | 83K | 13.9% | 3 | 67.4K | 11.3% | 5 | | Dec 2025 | 71.7K | 14% | 3 | 54.8K | 10.7% | 5 | | Jan 2026 | 72.1K | 14% | 4 | 55.8K | 10.9% | 5 | | Feb 2026 | 73K | 14.1% | 4 | 57.8K | 11.2% | 5 | | Mar 2026 | 77.3K | 14.2% | 4 | 56.9K | 10.4% | 5 | | Apr 2026 | 67K | 12.9% | 5 | 67.8K | 13.1% | 4 | | May 2026 | 66.8K | 12.8% | 5 | 68.6K | 13.1% | 4 | | Jun 2026 | 78.1K | 14% | 4 | 68.9K | 12.3% | 5 | | Jul 2026 | 66.7K | 13.1% | 5 | 70.2K | 13.8% | 4 | | Aug 2026 | 66.6K | 12.4% | 5 | 69.6K | 12.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 2degrees’ and Mercury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **2degrees**: Measured on the search terms “2 degrees 4g broadband”, “2 degrees broadband”, “2 degrees broadband plans”, “2 degrees fibre”, “2 degrees fibre broadband”, “2 degrees internet”, “2 degrees internet plans”, “2 degrees mobile”, “2 degrees mobile plans”, “2 degrees pay monthly”, “2 degrees phone plans”, “2 degrees prepaid”, “2 degrees prepay”, “2 degrees rural broadband”, “2 degrees wireless broadband”, “2degrees”, “2degrees 4g broadband”, “2degrees broadband”, “2degrees broadband plans”, “2degrees fibre”, “2degrees fibre broadband”, “2degrees internet”, “2degrees internet plans”, “2degrees mobile”, “2degrees mobile plans”, “2degrees pay monthly”, “2degrees phone plans”, “2degrees prepaid”, “2degrees prepay”, “2degrees rural broadband” and “2degrees wireless broadband”, summed into one figure. - **Mercury**: Measured on the search terms “mercury broadband”, “Mercury electricity”, “Mercury electricity plans”, “Mercury electricity rates”, “Mercury Energy”, “mercury energy broadband”, “Mercury Energy New Zealand”, “Mercury Energy NZ”, “Mercury Energy plans”, “Mercury Energy rates”, “Mercury Energy review”, “Mercury Energy reviews”, “mercury fibre”, “Mercury free power day”, “Mercury free power days”, “mercury mobile”, “mercury plans”, “Mercury Power”, “Mercury power company”, “Mercury Power NZ”, “Mercury Power plans” and “Mercury Power rates”, summed into one figure. - [2degrees profile](/demand/nz/brands/2degrees) - [Mercury profile](/demand/nz/brands/mercury-energy) - [All mobile and broadband providers in New Zealand](/demand/nz/categories/mobile-and-broadband): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 2degrees or Mercury? In August 2026, Mercury had more branded searches than 2degrees among mobile and broadband providers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to 2degrees’ 66.6K, and held a 12.9% Share of Search versus 2degrees’ 12.4%. ## Cite this page Brandwave. "2degrees vs Mercury: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/2degrees-vs-mercury-energy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/2degrees-vs-mercury-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.