---
title: "1st Domains vs Umbrellar: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, 1st Domains or Umbrellar? Compare estimated monthly branded-search demand and Share of Search inside the Domain and hosting providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/1st-domains-vs-umbrellar"
publisher: "Brandwave"
---

# 1st Domains vs Umbrellar: Which is more popular by branded search in New Zealand?

Which is more popular in search, 1st Domains or Umbrellar? Compare estimated monthly branded-search demand and Share of Search inside the Domain and hosting providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 1st Domains and Umbrellar
- **Competitive set**: Domain and hosting providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **1st Domains Share of Search**: 13.1%
- **Umbrellar Share of Search**: 3.9%

## Which is more popular in search, 1st Domains or Umbrellar?

- In August 2026, 1st Domains had more branded searches than Umbrellar among domain and hosting providers in New Zealand. 1st Domains was estimated to have 5.6K branded searches compared to Umbrellar’s 1.7K, and held a 13.1% Share of Search versus Umbrellar’s 3.9%.
- 1st Domains was ahead of Umbrellar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1st Domains’ estimated Share of Search among domain and hosting providers in New Zealand moved from 11.8% to 13.1%, and its estimated monthly branded searches held steady at 5.6K.
- Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand moved from 5.3% to 3.9%, and its estimated monthly branded searches moved from 2.5K to 1.7K.

## How did search popularity change for New Zealand domain and hosting providers in August 2026?

- In August 2026, Umbrellar gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.2% to 3.9%.

## Month by month

| Month | 1st Domains estimated searches | 1st Domains Share of Search | 1st Domains rank | Umbrellar estimated searches | Umbrellar Share of Search | Umbrellar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.6K | 11.8% | 4 | 2.5K | 5.3% | 6 |
| Nov 2025 | 5.6K | 11.8% | 4 | 3K | 6.3% | 6 |
| Dec 2025 | 4.5K | 10.4% | 4 | 3K | 6.8% | 6 |
| Jan 2026 | 5.6K | 11.2% | 4 | 3K | 5.9% | 6 |
| Feb 2026 | 5.7K | 11.2% | 4 | 2.5K | 4.9% | 6 |
| Mar 2026 | 6.8K | 12.8% | 4 | 2.5K | 4.8% | 6 |
| Apr 2026 | 6.8K | 13.7% | 4 | 3K | 6% | 6 |
| May 2026 | 5.6K | 11.5% | 5 | 1.4K | 2.9% | 6 |
| Jun 2026 | 5.6K | 12% | 4 | 2.5K | 5.3% | 6 |
| Jul 2026 | 5.6K | 13.1% | 4 | 1.4K | 3.2% | 6 |
| Aug 2026 | 5.6K | 13.1% | 4 | 1.7K | 3.9% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 1st Domains’ and Umbrellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **1st Domains**: Measured on the search terms “1st domains”, “1st domains hosting”, “1st domains nz”, “1stdomains”, “1stdomains nz” and “www 1stdomains”, summed into one figure.
- **Umbrellar**: Measured on the search terms “umbrellar”, “umbrellar com”, “umbrellar nz”, “umbrellar online” and “umbrellar web hosting”, summed into one figure.

- [1st Domains profile](/demand/nz/brands/1st-domains)
- [Umbrellar profile](/demand/nz/brands/umbrellar)
- [All domain and hosting providers in New Zealand](/demand/nz/categories/nz-domain-and-hosting-providers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 1st Domains or Umbrellar?

In August 2026, 1st Domains had more branded searches than Umbrellar among domain and hosting providers in New Zealand. 1st Domains was estimated to have 5.6K branded searches compared to Umbrellar’s 1.7K, and held a 13.1% Share of Search versus Umbrellar’s 3.9%.

## Cite this page

Brandwave. "1st Domains vs Umbrellar: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/1st-domains-vs-umbrellar

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/1st-domains-vs-umbrellar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.