---
title: "1st Call Recruitment vs Consult Recruitment: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, 1st Call Recruitment or Consult Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the General Professional Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/1st-call-recruitment-vs-consult-recruitment"
publisher: "Brandwave"
---

# 1st Call Recruitment vs Consult Recruitment: Which is more popular by branded search in New Zealand?

Which is more popular in search, 1st Call Recruitment or Consult Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the General Professional Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 1st Call Recruitment and Consult Recruitment
- **Competitive set**: General Professional Recruitment
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **1st Call Recruitment Share of Search**: 6%
- **Consult Recruitment Share of Search**: 7.1%

## Which is more popular in search, 1st Call Recruitment or Consult Recruitment?

- In August 2026, Consult Recruitment had more branded searches than 1st Call Recruitment among general professional recruitment in New Zealand. Consult Recruitment was estimated to have 1.1K branded searches compared to 1st Call Recruitment’s 890, and held a 7.1% Share of Search versus 1st Call Recruitment’s 6%.
- The lead changed hands 2 times in the 11 months ending August 2026: 1st Call Recruitment took it in December 2025, Consult Recruitment took it in March 2026.
- Across the 11 months ending August 2026, 1st Call Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 6.3% to 6%, and its estimated monthly branded searches moved from 900 to 890.
- Across the 11 months ending August 2026, Consult Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 9.7% to 7.1%, and its estimated monthly branded searches moved from 1.4K to 1.1K.

## How did search popularity change for New Zealand general professional recruitment in August 2026?

- Estimated monthly branded searches for Consult Recruitment in New Zealand fell 23.2% over 11 measured months, from 1.4K to 1.1K in August 2026.

## Month by month

| Month | 1st Call Recruitment estimated searches | 1st Call Recruitment Share of Search | 1st Call Recruitment rank | Consult Recruitment estimated searches | Consult Recruitment Share of Search | Consult Recruitment rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 900 | 6.3% | 7 | 1.4K | 9.7% | 6 |
| Nov 2025 | 890 | 5.9% | 8 | 920 | 6.1% | 6 |
| Dec 2025 | 890 | 8.6% | 6 | 630 | 6.1% | 7 |
| Jan 2026 | 1K | 7.2% | 6 | 1K | 7.2% | 7 |
| Feb 2026 | 1.1K | 7.1% | 6 | 1K | 7.1% | 7 |
| Mar 2026 | 1K | 6.4% | 7 | 1.3K | 8.4% | 6 |
| Apr 2026 | 900 | 6.5% | 7 | 920 | 6.7% | 6 |
| May 2026 | 890 | 6.1% | 7 | 1.1K | 7.3% | 6 |
| Jun 2026 | 1K | 6.6% | 7 | 1K | 6.7% | 6 |
| Jul 2026 | 900 | 6.1% | 7 | 1.1K | 7.2% | 6 |
| Aug 2026 | 890 | 6% | 7 | 1.1K | 7.1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 1st Call Recruitment’s and Consult Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **1st Call Recruitment**: Measured on the search terms “1st Call Recruitment” and “1st call recruitment jobs”, summed into one figure.
- **Consult Recruitment**: Measured on the search terms “Consult Recruitment”, “consult recruitment auckland” and “consult recruitment nz”, summed into one figure.

- [1st Call Recruitment profile](/demand/nz/brands/1st-call-recruitment)
- [Consult Recruitment profile](/demand/nz/brands/consult-recruitment)
- [All general professional recruitment in New Zealand](/demand/nz/categories/general-professional-recruitment): The set both shares are measured inside, 13 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 1st Call Recruitment or Consult Recruitment?

In August 2026, Consult Recruitment had more branded searches than 1st Call Recruitment among general professional recruitment in New Zealand. Consult Recruitment was estimated to have 1.1K branded searches compared to 1st Call Recruitment’s 890, and held a 7.1% Share of Search versus 1st Call Recruitment’s 6%.

## Cite this page

Brandwave. "1st Call Recruitment vs Consult Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/1st-call-recruitment-vs-consult-recruitment

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/1st-call-recruitment-vs-consult-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.