--- title: "1st Call Recruitment vs Asset Recruitment: Which is searched more in New Zealand?" description: "Is 1st Call Recruitment or Asset Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/1st-call-recruitment-vs-asset-recruitment" publisher: "Brandwave" --- # 1st Call Recruitment vs Asset Recruitment: Which is searched more in New Zealand? Is 1st Call Recruitment or Asset Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 1st Call Recruitment and Asset Recruitment - **Competitive set**: Hamilton recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **1st Call Recruitment Share of Search**: 3.4% - **Asset Recruitment Share of Search**: 28.6% ## Is 1st Call Recruitment or Asset Recruitment more popular in search? - In September 2026, Asset Recruitment had more branded searches than 1st Call Recruitment among Hamilton recruitment agencies in New Zealand. Asset Recruitment had about 580 branded searches, while 1st Call Recruitment had 70. Asset Recruitment made up 28.6% of all Hamilton recruitment agency searches we track, and 1st Call Recruitment accounted for 3.4%. - Asset Recruitment was ahead of 1st Call Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 1st Call Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Asset Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand moved from 25.3% to 28.6%, and its estimated monthly branded searches moved from 560 to 580. ## Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, both 1st Call Recruitment and Asset Recruitment showed up in all three answers. Asset Recruitment was listed before 1st Call Recruitment in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Asset Recruitment | 1st | 3 of 3 | 3 of 3 | | Tradestaff | 2nd | 3 of 3 | 3 of 3 | | RecruitNet | 3rd | 2 of 3 | 2 of 3 | | 1st Call Recruitment | 4th | 3 of 3 | 3 of 3 | | Madison Recruitment | 5th | 2 of 3 | 2 of 3 | | Greenstone Recruitment | 6th | 3 of 3 | 3 of 3 | | OneStaff | Not ranked | 0 of 3 | 0 of 3 | | Drake | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Hamilton, New Zealand?": 1. RecruitNet, 2. Asset Recruitment, 3. Tradestaff, 4. 1st Call Recruitment, 5. Greenstone Recruitment - Asked ChatGPT "What are the best recruitment agencies in Hamilton, New Zealand?": 1. Asset Recruitment, 2. Tradestaff, 3. RecruitNet, 4. 1st Call Recruitment, 5. Madison Recruitment, 6. Greenstone Recruitment - Asked ChatGPT "What's the best recruitment agency in Hamilton, New Zealand for a new employee?": 1. Asset Recruitment, 2. Tradestaff, 3. 1st Call Recruitment, 4. Madison Recruitment, 5. Greenstone Recruitment Not named in any answer: OneStaff and Drake. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026? - In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches. - In September 2026, 1st Call Recruitment gained share of searches among Hamilton recruitment agencies in New Zealand, from 2.6% to 3.4%. - In September 2026, Asset Recruitment lost share of searches among Hamilton recruitment agencies in New Zealand, from 35.9% to 28.6%. ## Month by month | Month | 1st Call Recruitment estimated searches | 1st Call Recruitment Share of Search | 1st Call Recruitment rank | Asset Recruitment estimated searches | Asset Recruitment Share of Search | Asset Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 3.2% | 6 | 560 | 25.3% | 2 | | Nov 2025 | 110 | 4.7% | 5 | 540 | 23.1% | 3 | | Dec 2025 | 90 | 5.2% | 5 | 480 | 27.7% | 1 | | Jan 2026 | 90 | 4.2% | 7 | 530 | 24.5% | 2 | | Feb 2026 | 110 | 4.6% | 5 | 790 | 32.8% | 1 | | Mar 2026 | 110 | 4.1% | 7 | 670 | 25% | 3 | | Apr 2026 | 140 | 5.9% | 4 | 540 | 22.7% | 3 | | May 2026 | 90 | 4.3% | 5 | 640 | 30.5% | 1 | | Jun 2026 | 90 | 3.7% | 6 | 650 | 26.5% | 2 | | Jul 2026 | 90 | 3.6% | 7 | 640 | 25.4% | 2 | | Aug 2026 | 70 | 2.6% | 6 | 970 | 35.9% | 1 | | Sep 2026 | 70 | 3.4% | 7 | 580 | 28.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using 1st Call Recruitment’s and Asset Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **1st Call Recruitment**: Measured on the search term “1st Call Recruitment”. - **Asset Recruitment**: Measured on the search terms “asset recruitment”, “asset recruitment agency”, “asset recruitment hamilton”, “asset recruitment jobs” and “assetrecruitment”, summed into one figure. - [1st Call Recruitment profile](/demand/nz/brands/1st-call-recruitment) - [Asset Recruitment profile](/demand/nz/brands/asset-recruitment) - [All Hamilton recruitment agencies in New Zealand](/demand/nz/locations/hamilton/recruitment-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 1st Call Recruitment or Asset Recruitment more popular in search? In September 2026, Asset Recruitment had more branded searches than 1st Call Recruitment among Hamilton recruitment agencies in New Zealand. Asset Recruitment had about 580 branded searches, while 1st Call Recruitment had 70. Asset Recruitment made up 28.6% of all Hamilton recruitment agency searches we track, and 1st Call Recruitment accounted for 3.4%. ## Cite this page Brandwave. "1st Call Recruitment vs Asset Recruitment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/1st-call-recruitment-vs-asset-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/1st-call-recruitment-vs-asset-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.