--- title: "1Password vs LastPass: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 1Password or LastPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/1password-vs-lastpass" publisher: "Brandwave" --- # 1Password vs LastPass: Which is more popular by branded search in New Zealand? Which is more popular in search, 1Password or LastPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 1Password and LastPass - **Competitive set**: Password managers - **Market**: New Zealand - **Month measured**: Aug 2026 - **1Password Share of Search**: 25% - **LastPass Share of Search**: 20.7% ## Which is more popular in search, 1Password or LastPass? - In August 2026, 1Password had more branded searches than LastPass among password managers in New Zealand. 1Password was estimated to have 4.7K branded searches compared to LastPass’ 3.9K, and held a 25% Share of Search versus LastPass’ 20.7%. - The lead changed hands 3 times in the 11 months ending August 2026: 1Password took it in December 2025, LastPass took it in January 2026, 1Password took it in February 2026. - Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers in New Zealand moved from 22.2% to 25%, and its estimated monthly branded searches moved from 3.5K to 4.7K. - Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers in New Zealand moved from 29.3% to 20.7%, and its estimated monthly branded searches moved from 4.7K to 3.9K. ## How did search popularity change for New Zealand password managers in August 2026? - In August 2026, LastPass gained estimated Share of Search among password managers in New Zealand, from 17% to 20.7%. - In August 2026, 1Password lost estimated Share of Search among password managers in New Zealand, from 34% to 25%. ## Month by month | Month | 1Password estimated searches | 1Password Share of Search | 1Password rank | LastPass estimated searches | LastPass Share of Search | LastPass rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 22.2% | 3 | 4.7K | 29.3% | 2 | | Nov 2025 | 4.2K | 27.1% | 3 | 4.2K | 27.6% | 2 | | Dec 2025 | 3.4K | 26.8% | 2 | 3.1K | 24.8% | 3 | | Jan 2026 | 4.3K | 25.7% | 3 | 4.7K | 27.7% | 2 | | Feb 2026 | 5.9K | 32.8% | 1 | 4K | 22.5% | 3 | | Mar 2026 | 5.4K | 24.8% | 2 | 4.8K | 22% | 3 | | Apr 2026 | 5.4K | 27.7% | 2 | 4K | 20.4% | 3 | | May 2026 | 6K | 25.3% | 2 | 3.9K | 16.5% | 3 | | Jun 2026 | 7K | 27.9% | 2 | 3.9K | 15.7% | 3 | | Jul 2026 | 7.7K | 34% | 2 | 3.9K | 17% | 3 | | Aug 2026 | 4.7K | 25% | 2 | 3.9K | 20.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 1Password’s and LastPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **1Password**: Measured on the search terms “1password”, “1password app”, “1password chrome”, “1password com”, “1password download”, “1password download mac”, “1password mac”, “1password online”, “1password password manager”, “1password passwords” and “1password pricing”, summed into one figure. - **LastPass**: Measured on the search terms “lastpass”, “lastpass app”, “lastpass chrome”, “lastpass com”, “lastpass download”, “lastpass near me”, “lastpass online”, “lastpass password manager”, “lastpass passwords”, “lastpass pricing” and “lastpass vault”, summed into one figure. - [1Password profile](/demand/nz/brands/1password) - [LastPass profile](/demand/nz/brands/lastpass) - [All password managers in New Zealand](/demand/nz/categories/nz-password-managers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 1Password or LastPass? In August 2026, 1Password had more branded searches than LastPass among password managers in New Zealand. 1Password was estimated to have 4.7K branded searches compared to LastPass’ 3.9K, and held a 25% Share of Search versus LastPass’ 20.7%. ## Cite this page Brandwave. "1Password vs LastPass: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/1password-vs-lastpass This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/1password-vs-lastpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.