--- title: "1Cover vs Cover-More: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 1Cover or Cover-More? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/1cover-vs-cover-more" publisher: "Brandwave" --- # 1Cover vs Cover-More: Which is more popular by branded search in New Zealand? Which is more popular in search, 1Cover or Cover-More? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 1Cover and Cover-More - **Competitive set**: travel insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **1Cover Share of Search**: 3.1% - **Cover-More Share of Search**: 2.5% ## Which is more popular in search, 1Cover or Cover-More? - In August 2026, 1Cover had more branded searches than Cover-More among travel insurers in New Zealand. 1Cover was estimated to have 7.6K branded searches compared to Cover-More’s 6.1K, and held a 3.1% Share of Search versus Cover-More’s 2.5%. - 1Cover was ahead of Cover-More in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, 1Cover’s estimated Share of Search among travel insurers in New Zealand moved from 3.3% to 3.1%, and its estimated monthly branded searches moved from 7.3K to 7.6K. - Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurers in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 5.9K to 6.1K. ## How did search popularity change for New Zealand travel insurers in August 2026? - In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand. ## Month by month | Month | 1Cover estimated searches | 1Cover Share of Search | 1Cover rank | Cover-More estimated searches | Cover-More Share of Search | Cover-More rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 3.3% | 6 | 5.9K | 2.7% | 7 | | Nov 2025 | 7.3K | 3.1% | 6 | 5.8K | 2.5% | 7 | | Dec 2025 | 6.2K | 2.7% | 6 | 4.5K | 2% | 7 | | Jan 2026 | 9.3K | 3.6% | 5 | 7K | 2.8% | 7 | | Feb 2026 | 7.5K | 3.2% | 6 | 6K | 2.6% | 7 | | Mar 2026 | 11.9K | 4.1% | 5 | 7.5K | 2.6% | 8 | | Apr 2026 | 7.3K | 3.1% | 5 | 5K | 2.1% | 7 | | May 2026 | 7.7K | 3.2% | 6 | 5.2K | 2.2% | 8 | | Jun 2026 | 8.9K | 3.6% | 5 | 5.8K | 2.4% | 8 | | Jul 2026 | 7.3K | 3% | 6 | 5.2K | 2.2% | 8 | | Aug 2026 | 7.6K | 3.1% | 6 | 6.1K | 2.5% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 1Cover’s and Cover-More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **1Cover**: Measured on the search terms “1 cover travel insurance”, “1Cover”, “1cover insurance”, “1cover insurance nz”, “1cover nz”, “1cover nz travel insurance”, “1cover travel insurance”, “1cover travel insurance nz”, “one cover travel insurance” and “travel insurance 1cover”, summed into one figure. - **Cover-More**: Measured on the search terms “cover more”, “cover more insurance”, “cover more insurance nz”, “cover more nz”, “cover more travel insurance”, “cover more travel insurance nz”, “Cover-More”, “cover-more new zealand”, “cover-more nz”, “cover-more travel insurance”, “cover-more travel insurance nz”, “covermore”, “covermore nz” and “covermore travel insurance”, summed into one figure. - [1Cover profile](/demand/nz/brands/1cover) - [Cover-More profile](/demand/nz/brands/cover-more) - [All travel insurers in New Zealand](/demand/nz/categories/nz-travel-insurers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 1Cover or Cover-More? In August 2026, 1Cover had more branded searches than Cover-More among travel insurers in New Zealand. 1Cover was estimated to have 7.6K branded searches compared to Cover-More’s 6.1K, and held a 3.1% Share of Search versus Cover-More’s 2.5%. ## Cite this page Brandwave. "1Cover vs Cover-More: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/1cover-vs-cover-more This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/1cover-vs-cover-more. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.