--- title: "1Cover vs AMI Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 1Cover or AMI Insurance? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/1cover-vs-ami-insurance" publisher: "Brandwave" --- # 1Cover vs AMI Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, 1Cover or AMI Insurance? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 1Cover and AMI Insurance - **Competitive set**: travel insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **1Cover Share of Search**: 3.1% - **AMI Insurance Share of Search**: 27.9% ## Which is more popular in search, 1Cover or AMI Insurance? - In August 2026, AMI Insurance had more branded searches than 1Cover among travel insurers in New Zealand. AMI Insurance was estimated to have 67.8K branded searches compared to 1Cover’s 7.6K, and held a 27.9% Share of Search versus 1Cover’s 3.1%. - AMI Insurance was ahead of 1Cover in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, 1Cover’s estimated Share of Search among travel insurers in New Zealand moved from 3.3% to 3.1%, and its estimated monthly branded searches moved from 7.3K to 7.6K. - Across the 11 months ending August 2026, AMI Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 30.4% to 27.9%, and its estimated monthly branded searches moved from 67.9K to 67.8K. ## How did search popularity change for New Zealand travel insurers in August 2026? Neither 1Cover nor AMI Insurance moved beyond provider rounding among travel insurers in Aug 2026. ## Month by month | Month | 1Cover estimated searches | 1Cover Share of Search | 1Cover rank | AMI Insurance estimated searches | AMI Insurance Share of Search | AMI Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 3.3% | 6 | 67.9K | 30.4% | 1 | | Nov 2025 | 7.3K | 3.1% | 6 | 67.7K | 29% | 1 | | Dec 2025 | 6.2K | 2.7% | 6 | 67.3K | 29.5% | 1 | | Jan 2026 | 9.3K | 3.6% | 5 | 68.6K | 26.9% | 1 | | Feb 2026 | 7.5K | 3.2% | 6 | 68.3K | 29.1% | 1 | | Mar 2026 | 11.9K | 4.1% | 5 | 82.7K | 28.6% | 1 | | Apr 2026 | 7.3K | 3.1% | 5 | 67.7K | 29.1% | 1 | | May 2026 | 7.7K | 3.2% | 6 | 67.5K | 28.1% | 1 | | Jun 2026 | 8.9K | 3.6% | 5 | 67.7K | 27.7% | 1 | | Jul 2026 | 7.3K | 3% | 6 | 67.5K | 28% | 1 | | Aug 2026 | 7.6K | 3.1% | 6 | 67.8K | 27.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 1Cover’s and AMI Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **1Cover**: Measured on the search terms “1 cover travel insurance”, “1Cover”, “1cover insurance”, “1cover insurance nz”, “1cover nz”, “1cover nz travel insurance”, “1cover travel insurance”, “1cover travel insurance nz”, “one cover travel insurance” and “travel insurance 1cover”, summed into one figure. - **AMI Insurance**: Measured on the search terms “ami car insurance”, “ami car insurance new zealand”, “ami car insurance nz”, “ami comprehensive car insurance”, “ami content insurance”, “ami contents insurance”, “ami home and contents insurance”, “ami home insurance”, “ami house insurance”, “AMI Insurance”, “ami insurance auckland”, “ami insurance car”, “ami insurance christchurch”, “ami insurance contents”, “ami insurance hornby”, “ami insurance near me”, “ami insurance new zealand”, “ami insurance nz”, “ami insurance travel”, “ami insurance wellington”, “ami landlord insurance”, “ami nz car insurance”, “ami travel insurance”, “ami travel insurance nz”, “car insurance ami”, “home insurance ami”, “house insurance ami”, “insurance ami”, “travel insurance ami” and “travel insurance nz ami”, summed into one figure. - [1Cover profile](/demand/nz/brands/1cover) - [AMI Insurance profile](/demand/nz/brands/ami-insurance) - [All travel insurers in New Zealand](/demand/nz/categories/nz-travel-insurers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 1Cover or AMI Insurance? In August 2026, AMI Insurance had more branded searches than 1Cover among travel insurers in New Zealand. AMI Insurance was estimated to have 67.8K branded searches compared to 1Cover’s 7.6K, and held a 27.9% Share of Search versus 1Cover’s 3.1%. ## Cite this page Brandwave. "1Cover vs AMI Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/1cover-vs-ami-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/1cover-vs-ami-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.