--- title: "1800 Tequila vs Don Julio: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 1800 Tequila or Don Julio? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/1800-tequila-vs-don-julio" publisher: "Brandwave" --- # 1800 Tequila vs Don Julio: Which is more popular by branded search in New Zealand? Which is more popular in search, 1800 Tequila or Don Julio? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 1800 Tequila and Don Julio - **Competitive set**: Tequila brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **1800 Tequila Share of Search**: 12.2% - **Don Julio Share of Search**: 36.9% ## Which is more popular in search, 1800 Tequila or Don Julio? - In August 2026, Don Julio had more branded searches than 1800 Tequila among tequila brands in New Zealand. Don Julio was estimated to have 3.1K branded searches compared to 1800 Tequila’s 1K, and held a 36.9% Share of Search versus 1800 Tequila’s 12.2%. - Don Julio was ahead of 1800 Tequila in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand moved from 13% to 12.2%, and its estimated monthly branded searches moved from 990 to 1K. - Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand moved from 33.8% to 36.9%, and its estimated monthly branded searches moved from 2.6K to 3.1K. ## How did search popularity change for New Zealand tequila brands in August 2026? - In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%. - 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand has gained ground for 3 months in a row, from 10.4% to 12.2% in August 2026. ## Month by month | Month | 1800 Tequila estimated searches | 1800 Tequila Share of Search | 1800 Tequila rank | Don Julio estimated searches | Don Julio Share of Search | Don Julio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 990 | 13% | 3 | 2.6K | 33.8% | 2 | | Nov 2025 | 860 | 11.6% | 3 | 2.6K | 35.4% | 2 | | Dec 2025 | 1.7K | 17.5% | 3 | 3.2K | 32.2% | 1 | | Jan 2026 | 970 | 10% | 3 | 2.7K | 28% | 2 | | Feb 2026 | 810 | 13.7% | 3 | 1.9K | 31.5% | 2 | | Mar 2026 | 680 | 10.4% | 4 | 2.2K | 34% | 2 | | Apr 2026 | 770 | 9.6% | 4 | 2.5K | 30.8% | 2 | | May 2026 | 860 | 10.4% | 4 | 3.2K | 38.5% | 1 | | Jun 2026 | 980 | 11.7% | 3 | 3.1K | 37.1% | 1 | | Jul 2026 | 1.1K | 11.9% | 3 | 4K | 42.9% | 1 | | Aug 2026 | 1K | 12.2% | 3 | 3.1K | 36.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 1800 Tequila’s and Don Julio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **1800 Tequila**: Measured on the search terms “1800 tequila”, “1800 tequila blanco”, “1800 tequila liquor”, “1800 tequila near me”, “1800 tequila nz”, “1800 tequila online”, “1800tequila” and “1800tequila com”, summed into one figure. - **Don Julio**: Measured on the search terms “don julio”, “don julio 1942”, “don julio 1942 tequila”, “don julio blanco”, “don julio blanco tequila”, “don julio cost”, “don julio near me”, “don julio nz”, “don julio reposado”, “don julio tequila”, “donjulio” and “donjulio tequila”, summed into one figure. - [1800 Tequila profile](/demand/nz/brands/1800-tequila) - [Don Julio profile](/demand/nz/brands/don-julio) - [All tequila brands in New Zealand](/demand/nz/categories/nz-tequila-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 1800 Tequila or Don Julio? In August 2026, Don Julio had more branded searches than 1800 Tequila among tequila brands in New Zealand. Don Julio was estimated to have 3.1K branded searches compared to 1800 Tequila’s 1K, and held a 36.9% Share of Search versus 1800 Tequila’s 12.2%. ## Cite this page Brandwave. "1800 Tequila vs Don Julio: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/1800-tequila-vs-don-julio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/1800-tequila-vs-don-julio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.