--- title: "123RF vs Alamy: Which is searched more in New Zealand?" description: "Is 123RF or Alamy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo libraries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/123rf-vs-alamy" publisher: "Brandwave" --- # 123RF vs Alamy: Which is searched more in New Zealand? Is 123RF or Alamy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo libraries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 123RF and Alamy - **Competitive set**: Stock photo libraries - **Market**: New Zealand - **Month measured**: Sep 2026 - **123RF Share of Search**: 1.4% - **Alamy Share of Search**: 2% ## Is 123RF or Alamy more popular in search? - In September 2026, Alamy had more branded searches than 123RF among stock photo libraries in New Zealand. Alamy had about 460 branded searches, while 123RF had 320. Alamy made up 2% of all stock photo library searches we track, and 123RF accounted for 1.4%. - Alamy was ahead of 123RF in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 123RF’s share of searches among stock photo libraries in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Alamy’s share of searches among stock photo libraries in New Zealand moved from 1.7% to 2%, and its estimated monthly branded searches moved from 520 to 460. ## Top stock photo libraries in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither 123RF nor Alamy showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unsplash | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | One Shot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Stock | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shutterstock | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | iStock | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Getty Images | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Alamy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 123RF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Depositphotos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stock photo libraries - Asked ChatGPT "Which stock photo library should I use in New Zealand?": 1. Adobe Stock, 2. One Shot, 3. Shutterstock, 4. Unsplash - Asked ChatGPT "What are the best stock photo libraries in New Zealand?": 1. One Shot, 2. Unsplash, 3. Adobe Stock, 4. Shutterstock - Asked ChatGPT "What's the best stock photo library in New Zealand for creative projects?": 1. One Shot, 2. Adobe Stock, 3. Unsplash - Searched Google, AI Overview "stock photos nz": 1. Unsplash, 2. Shutterstock, 3. Getty Images, 4. iStock - Searched Google, AI Overview "royalty free stock photos": 1. Unsplash, 2. Shutterstock, 3. iStock, 4. Adobe Stock Not named in any answer: Alamy, 123RF and Depositphotos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stock photo libraries in September 2026? - Estimated monthly branded searches for 123RF in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. - Estimated monthly branded searches for Alamy in New Zealand fell 11.5% over 12 measured months, from 520 to 460 in September 2026. ## Month by month | Month | 123RF estimated searches | 123RF Share of Search | 123RF rank | Alamy estimated searches | Alamy Share of Search | Alamy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.3% | 8 | 520 | 1.7% | 6 | | Nov 2025 | 390 | 1.4% | 8 | 420 | 1.5% | 7 | | Dec 2025 | 260 | 1.4% | 8 | 300 | 1.6% | 7 | | Jan 2026 | 320 | 1.5% | 8 | 400 | 1.9% | 7 | | Feb 2026 | 320 | 1.3% | 8 | 390 | 1.5% | 6 | | Mar 2026 | 320 | 1% | 8 | 640 | 2.1% | 6 | | Apr 2026 | 170 | 0.71% | 8 | 460 | 1.9% | 7 | | May 2026 | 170 | 0.62% | 8 | 450 | 1.6% | 7 | | Jun 2026 | 320 | 1.2% | 8 | 450 | 1.6% | 7 | | Jul 2026 | 260 | 1.2% | 8 | 440 | 2% | 7 | | Aug 2026 | 320 | 1.3% | 8 | 450 | 1.8% | 7 | | Sep 2026 | 320 | 1.4% | 8 | 460 | 2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using 123RF’s and Alamy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **123RF**: Measured on the search terms “123 rf” and “123rf”, summed into one figure. - **Alamy**: Measured on the search terms “alamy”, “alamy images” and “alamy stock images”, summed into one figure. - [123RF profile](/demand/nz/brands/123rf) - [Alamy profile](/demand/nz/brands/alamy) - [All stock photo libraries in New Zealand](/demand/nz/categories/nz-stock-photo-libraries): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 123RF or Alamy more popular in search? In September 2026, Alamy had more branded searches than 123RF among stock photo libraries in New Zealand. Alamy had about 460 branded searches, while 123RF had 320. Alamy made up 2% of all stock photo library searches we track, and 123RF accounted for 1.4%. ## Cite this page Brandwave. "123RF vs Alamy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/123rf-vs-alamy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/123rf-vs-alamy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.