---
title: "100% vs POC: Which is searched more in New Zealand?"
description: "Is 100% or POC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/100percent-sports-vs-poc-sports"
publisher: "Brandwave"
---

# 100% vs POC: Which is searched more in New Zealand?

Is 100% or POC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 100% and POC
- **Competitive set**: MTB gloves brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **100% Share of Search**: 0.66%
- **POC Share of Search**: 1.3%

## Is 100% or POC more popular in search?

- In September 2026, POC had more branded searches than 100% among MTB gloves brands in New Zealand. POC had about 20 branded searches, while 100% had 10. POC made up 1.3% of all MTB gloves brand searches we track, and 100% accounted for 0.66%.
- POC was ahead of 100% in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 100%’s share of searches among MTB gloves brands in New Zealand moved from 0.69% to 0.66%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, POC’s share of searches among MTB gloves brands in New Zealand moved from 0.69% to 1.3%, and its estimated monthly branded searches moved from 10 to 20.

## Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 100% and POC were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 100% was listed before POC in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fox Racing | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| 100% | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Troy Lee Designs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| POC | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Giro | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Specialized | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about MTB gloves brands

- Asked ChatGPT "Which MTB gloves brand should I buy in New Zealand?": 1. 100%, 2. Fox Racing, 3. Troy Lee Designs, 4. POC
- Asked ChatGPT "What are the best MTB gloves brands in New Zealand?": 1. Fox Racing, 2. Troy Lee Designs, 3. 100%, 4. POC, 5. Giro
- Asked ChatGPT "What's the best MTB gloves brand in New Zealand for trail protection?": 1. Fox Racing, 2. 100%, 3. POC
- Searched Google, AI Overview "mtb gloves nz": named none of the brands we track
- Searched Google, AI Overview "bike gloves nz": 1. Fox Racing, 2. Giro

Not named in any answer: Endura and Specialized.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand MTB gloves brands in September 2026?

- In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches.

## Month by month

| Month | 100% estimated searches | 100% Share of Search | 100% rank | POC estimated searches | POC Share of Search | POC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.69% | 5 | 10 | 0.69% | 6 |
| Nov 2025 | 10 | 0.56% | 6 | 20 | 1.1% | 5 |
| Dec 2025 | 10 | 0.64% | 5 | 10 | 0.64% | 6 |
| Jan 2026 | 10 | 0.65% | 5 | 10 | 0.65% | 6 |
| Feb 2026 | 10 | 0.7% | 5 | 10 | 0.7% | 6 |
| Mar 2026 | 10 | 0.59% | 5 | 10 | 0.59% | 6 |
| Apr 2026 | 10 | 0.62% | 5 | 10 | 0.62% | 6 |
| May 2026 | 10 | 0.65% | 5 | 10 | 0.65% | 6 |
| Jun 2026 | 10 | 0.64% | 5 | 10 | 0.64% | 6 |
| Jul 2026 | 10 | 0.75% | 5 | 10 | 0.75% | 6 |
| Aug 2026 | 10 | 0.58% | 5 | 10 | 0.58% | 6 |
| Sep 2026 | 10 | 0.66% | 6 | 20 | 1.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using 100%’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **100%**: Measured on the search term “100 percent gloves”.
- **POC**: Measured on the search term “poc mtb gloves”.

- [100% profile](/demand/nz/brands/100percent-sports)
- [POC profile](/demand/nz/brands/poc-sports)
- [All MTB gloves brands in New Zealand](/demand/nz/categories/nz-mtb-gloves-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is 100% or POC more popular in search?

In September 2026, POC had more branded searches than 100% among MTB gloves brands in New Zealand. POC had about 20 branded searches, while 100% had 10. POC made up 1.3% of all MTB gloves brand searches we track, and 100% accounted for 0.66%.

## Cite this page

Brandwave. "100% vs POC: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/100percent-sports-vs-poc-sports

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/100percent-sports-vs-poc-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
