--- title: "100% Appliances vs Heathcotes: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 100% Appliances or Heathcotes? Compare estimated monthly branded-search demand and Share of Search inside the Appliance and Electronics Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/100-appliances-vs-heathcotes" publisher: "Brandwave" --- # 100% Appliances vs Heathcotes: Which is more popular by branded search in New Zealand? Which is more popular in search, 100% Appliances or Heathcotes? Compare estimated monthly branded-search demand and Share of Search inside the Appliance and Electronics Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 100% Appliances and Heathcotes - **Competitive set**: Appliance and Electronics Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **100% Appliances Share of Search**: 0.1% - **Heathcotes Share of Search**: 0.96% ## Which is more popular in search, 100% Appliances or Heathcotes? - In August 2026, Heathcotes had more branded searches than 100% Appliances among appliance and electronics retailers in New Zealand. Heathcotes was estimated to have 10.7K branded searches compared to 100% Appliances’ 1.2K, and held a 0.96% Share of Search versus 100% Appliances’ 0.1%. - Heathcotes was ahead of 100% Appliances in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, 100% Appliances’ estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 1.6K to 1.2K. - Across the 11 months ending August 2026, Heathcotes’ estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.78% to 0.96%, and its estimated monthly branded searches moved from 10.4K to 10.7K. ## How did search popularity change for New Zealand appliance and electronics retailers in August 2026? - Estimated monthly branded searches for 100% Appliances in New Zealand fell 28% over 11 measured months, from 1.6K to 1.2K in August 2026. ## Month by month | Month | 100% Appliances estimated searches | 100% Appliances Share of Search | 100% Appliances rank | Heathcotes estimated searches | Heathcotes Share of Search | Heathcotes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.12% | 8 | 10.4K | 0.78% | 6 | | Nov 2025 | 2K | 0.1% | 8 | 15K | 0.77% | 6 | | Dec 2025 | 1.6K | 0.09% | 8 | 15.7K | 0.84% | 5 | | Jan 2026 | 1.2K | 0.09% | 8 | 13.4K | 1% | 6 | | Feb 2026 | 1.3K | 0.11% | 8 | 11K | 0.98% | 6 | | Mar 2026 | 2.5K | 0.2% | 8 | 10.6K | 0.85% | 6 | | Apr 2026 | 1.4K | 0.11% | 8 | 10.4K | 0.84% | 6 | | May 2026 | 1.3K | 0.11% | 8 | 10.7K | 0.89% | 6 | | Jun 2026 | 1.2K | 0.1% | 8 | 12.4K | 1.1% | 6 | | Jul 2026 | 1.3K | 0.11% | 8 | 10.7K | 0.96% | 6 | | Aug 2026 | 1.2K | 0.1% | 8 | 10.7K | 0.96% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 100% Appliances’ and Heathcotes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **100% Appliances**: Measured on the search terms “100 appliances”, “100 appliances near me”, “100 appliances nz” and “100percent co nz”, summed into one figure. - **Heathcotes**: Measured on the search terms “heathcotes”, “heathcotes appliances”, “heathcotes cambridge”, “heathcotes co nz”, “heathcotes near me”, “heathcotes nz”, “heathcotes online”, “heathcotes store” and “heathcotes tv”, summed into one figure. - [100% Appliances profile](/demand/nz/brands/100-appliances) - [Heathcotes profile](/demand/nz/brands/heathcotes) - [All appliance and electronics retailers in New Zealand](/demand/nz/categories/nz-appliance-and-electronics-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 100% Appliances or Heathcotes? In August 2026, Heathcotes had more branded searches than 100% Appliances among appliance and electronics retailers in New Zealand. Heathcotes was estimated to have 10.7K branded searches compared to 100% Appliances’ 1.2K, and held a 0.96% Share of Search versus 100% Appliances’ 0.1%. ## Cite this page Brandwave. "100% Appliances vs Heathcotes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/100-appliances-vs-heathcotes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/100-appliances-vs-heathcotes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.