---
title: "Z Energy brands and Share of Search"
description: "The business behind Z and Caltex fuel stations in New Zealand."
canonical: "https://gobrandwave.com/demand/nz/companies/z-energy"
publisher: "Brandwave"
---

# Z Energy brands and Share of Search

The business behind Z and Caltex fuel stations in New Zealand.

## Key facts

- **Company**: Z Energy
- **Legal name**: Z Energy Limited
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Z | New Zealand fuel retailers | 3 | 19.9% | 57.1K |
| Caltex | New Zealand fuel retailers | 4 | 9.2% | 26.3K |

- [Z](/demand/nz/brands/z-energy)
- [Caltex](/demand/nz/brands/caltex-nz)

## Brand competitors

- [Mobil](/demand/nz/brands/mobil): 1st place in NZ fuel retailers estimated Share of Search at 25.8% in Aug 2026.
- [bp](/demand/nz/brands/bp): 2nd place in NZ fuel retailers estimated Share of Search at 22.9% in Aug 2026.
- [Gull](/demand/nz/brands/gull): 5th place in NZ fuel retailers estimated Share of Search at 7.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Z Energy brands and Share of Search". https://gobrandwave.com/demand/nz/companies/z-energy

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/z-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.