---
title: "Yamaha brands and Share of Search"
description: "The brands Yamaha markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/yamaha"
publisher: "Brandwave"
---

# Yamaha brands and Share of Search

The brands Yamaha markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Yamaha
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Yamaha | ATV and side-by-side brands | 6 | 1.4% | 990 |
| Yamaha | AV receiver brands | 4 | 14.9% | 990 |
| Yamaha | Dirt bikes brands | 4 | 0.55% | 990 |
| Yamaha | Drum kit brands | 4 | 11.7% | 990 |
| Yamaha | Guitar amp brands | 4 | 6.2% | 990 |
| Yamaha | Home cinema brands | 8 | 0.19% | 990 |
| Yamaha | PA system brands | 1 | 53.1% | 990 |
| Yamaha | Soundbar brands | 7 | 0.09% | 990 |
| Yamaha | Studio monitor brands | 1 | 44.1% | 990 |
| Yamaha | Surround sound system brands | 6 | 0.86% | 990 |
| Yamaha | Synthesizer brands | 5 | 9.1% | 990 |
| Yamaha Pianos | Digital piano and keyboard brands | 2 | 29.4% | 870 |

- [Yamaha](/demand/nz/brands/yamaha)
- [Yamaha Pianos](/demand/nz/brands/yamaha-pianos)

## Brand competitors

- [Honda](/demand/nz/brands/honda): 1st place in NZ Dirt bikes brands estimated Share of Search at 85.1% in Sep 2026.
- [Fender](/demand/nz/brands/fender): 1st place in NZ Guitar amp brands estimated Share of Search at 67.2% in Sep 2026.
- [JBL](/demand/nz/brands/jbl): 1st place in NZ Home cinema brands estimated Share of Search at 52.6% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yamaha brands and Share of Search". https://gobrandwave.com/demand/nz/companies/yamaha

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/yamaha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.