---
title: "Yahoo brands and Share of Search"
description: "The brands Yahoo markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/yahoo"
publisher: "Brandwave"
---

# Yahoo brands and Share of Search

The brands Yahoo markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Yahoo
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Yahoo Mail | Email providers | 3 | 12.4% | 268K |
| Yahoo | Search engines | 4 | 0.4% | 11.2K |

- [Yahoo Mail](/demand/nz/brands/yahoo-mail)
- [Yahoo](/demand/nz/brands/yahoo)

## Brand competitors

- [Google](/demand/nz/brands/google): 1st place in NZ Search engines estimated Share of Search at 95.9% in Aug 2026.
- [Gmail](/demand/nz/brands/gmail): 1st place in NZ Email providers estimated Share of Search at 72% in Aug 2026.
- [Outlook](/demand/nz/brands/outlook): 2nd place in NZ Email providers estimated Share of Search at 14.6% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yahoo brands and Share of Search". https://gobrandwave.com/demand/nz/companies/yahoo

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/yahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.