---
title: "Xero brands and Share of Search"
description: "Cloud accounting software for small businesses and their advisors, founded in Wellington."
canonical: "https://gobrandwave.com/demand/nz/companies/xero"
publisher: "Brandwave"
---

# Xero brands and Share of Search

Cloud accounting software for small businesses and their advisors, founded in Wellington.

## Key facts

- **Company**: Xero
- **Legal name**: Xero Limited
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Xero | Invoicing apps | 1 | 90.2% | 169K |
| Xero | Small business accounting software | 1 | 83.6% | 169K |
| Xero Expenses | Expense management software | 5 | 2.3% | 110 |

- [Xero](/demand/nz/brands/xero)
- [Xero Expenses](/demand/nz/brands/xero-expenses)

## Brand competitors

- [Airwallex](/demand/nz/brands/airwallex): 1st place in NZ Expense management software estimated Share of Search at 49.2% in Sep 2026.
- [Dext](/demand/nz/brands/dext): 2nd place in NZ Expense management software estimated Share of Search at 22.3% in Sep 2026.
- [SAP Concur](/demand/nz/brands/sap-concur): 3rd place in NZ Expense management software estimated Share of Search at 11.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Xero brands and Share of Search". https://gobrandwave.com/demand/nz/companies/xero

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/xero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.