---
title: "Woolworths New Zealand brands and Share of Search"
description: "Supermarket operator owned by Woolworths Group. Its Countdown stores were rebranded to Woolworths from 2023 onwards."
canonical: "https://gobrandwave.com/demand/nz/companies/woolworths-new-zealand"
publisher: "Brandwave"
---

# Woolworths New Zealand brands and Share of Search

Supermarket operator owned by Woolworths Group. Its Countdown stores were rebranded to Woolworths from 2023 onwards.

## Key facts

- **Company**: Woolworths New Zealand
- **Legal name**: Woolworths New Zealand Limited
- **Market**: New Zealand
- **Brands tracked**: 4
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Woolworths | Supermarkets | 1 | 37% | 653K |
| FreshChoice | Supermarkets | 5 | 3.4% | 60.9K |
| SuperValue | Supermarkets | 8 | 0.08% | 1.4K |
| Woolworths Pharmacy | New Zealand Community Pharmacy Brands | 5 | 0.57% | 5.4K |

- [Woolworths](/demand/nz/brands/woolworths-nz)
- [FreshChoice](/demand/nz/brands/freshchoice)
- [SuperValue](/demand/nz/brands/supervalue)
- [Woolworths Pharmacy](/demand/nz/brands/woolworths-pharmacy-nz)

## Brand competitors

- [Chemist Warehouse](/demand/nz/brands/chemist-warehouse-nz): 1st place in NZ Community Pharmacy Brands estimated Share of Search at 80.6% in Aug 2026.
- [PAK’nSAVE](/demand/nz/brands/paknsave): 2nd place in NZ Supermarkets estimated Share of Search at 31.7% in Aug 2026.
- [New World](/demand/nz/brands/new-world): 3rd place in NZ Supermarkets estimated Share of Search at 21% in Aug 2026.

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Woolworths New Zealand brands and Share of Search". https://gobrandwave.com/demand/nz/companies/woolworths-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/woolworths-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.