---
title: "Trade Me Limited brands and Share of Search"
description: "Trade Me Limited runs the Trade Me marketplace and property vertical."
canonical: "https://gobrandwave.com/demand/nz/companies/trade-me-limited"
publisher: "Brandwave"
---

# Trade Me Limited brands and Share of Search

Trade Me Limited runs the Trade Me marketplace and property vertical.

## Key facts

- **Company**: Trade Me Limited
- **Legal name**: Trade Me Limited
- **Market**: New Zealand
- **Brands tracked**: 4
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Trade Me Property | New Zealand Property Websites | 1 | 42.9% | 209K |
| Trade Me | New Zealand online retailers and marketplaces | 1 | 56.7% | 2M |
| Trade Me Insurance | New Zealand car and home insurers | 8 | 1.8% | 5.8K |
| Trade Me Jobs | New Zealand job boards | 2 | 8.8% | 74.4K |

- [Trade Me Property](/demand/nz/brands/trade-me-property)
- [Trade Me](/demand/nz/brands/trade-me)
- [Trade Me Insurance](/demand/nz/brands/trade-me-insurance)
- [Trade Me Jobs](/demand/nz/brands/trade-me-jobs)

## Brand competitors

- [SEEK](/demand/nz/brands/seek): 1st place in NZ job boards estimated Share of Search at 74.4% in Aug 2026.
- [AA Insurance](/demand/nz/brands/aa-insurance): 1st place in NZ car and home insurers estimated Share of Search at 34% in Aug 2026.
- [Homes.co.nz](/demand/nz/brands/homes-co-nz): 2nd place in NZ Property Websites estimated Share of Search at 27.9% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Trade Me Limited brands and Share of Search". https://gobrandwave.com/demand/nz/companies/trade-me-limited

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/trade-me-limited. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.