---
title: "Stuff brands and Share of Search"
description: "The New Zealand media business behind Stuff, The Post, and The Press."
canonical: "https://gobrandwave.com/demand/nz/companies/stuff"
publisher: "Brandwave"
---

# Stuff brands and Share of Search

The New Zealand media business behind Stuff, The Post, and The Press.

## Key facts

- **Company**: Stuff
- **Legal name**: Stuff Limited
- **Market**: New Zealand
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Stuff | New Zealand news publishers | 1 | 51.6% | 4.2M |
| The Post | New Zealand news publishers | 8 | 0.45% | 37K |
| The Press | New Zealand news publishers | 6 | 1.3% | 109K |

- [Stuff](/demand/nz/brands/stuff)
- [The Post](/demand/nz/brands/the-post)
- [The Press](/demand/nz/brands/the-press)

## Brand competitors

- [NZ Herald](/demand/nz/brands/nz-herald): 2nd place in NZ news publishers estimated Share of Search at 27.5% in Aug 2026.
- [RNZ](/demand/nz/brands/rnz): 3rd place in NZ news publishers estimated Share of Search at 8.2% in Aug 2026.
- [1News](/demand/nz/brands/1news): 4th place in NZ news publishers estimated Share of Search at 5.8% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stuff brands and Share of Search". https://gobrandwave.com/demand/nz/companies/stuff

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/stuff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.