---
title: "St John brands and Share of Search"
description: "The brands St John markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/st-john"
publisher: "Brandwave"
---

# St John brands and Share of Search

The brands St John markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: St John
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Oct 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| St John | Ambulance and rescue charities | 1 | 55.3% | 11.3K |
| St John | First aid training providers | 1 | 79.5% | 11.3K |
| St John | Plaster and first aid brands | 2 | 20.8% | 11.3K |
| St John Medical Alarms | Monitored medical alarm providers | 1 | 82.8% | 3.4K |

- [St John](/demand/nz/brands/st-john)
- [St John Medical Alarms](/demand/nz/brands/st-john-medical-alarms)

## Which brands compete with St John?

- [Band-Aid](/demand/nz/brands/band-aid): Most searched among New Zealand plaster and first aid brands, with an estimated 52.2% Share of Search in Oct 2026.
- [Elastoplast](/demand/nz/brands/elastoplast): 3rd most searched among New Zealand plaster and first aid brands, with an estimated 16.3% Share of Search in Oct 2026.
- [Surf Life Saving NZ](/demand/nz/brands/surf-life-saving-nz): 2nd most searched among New Zealand ambulance and rescue charities, with an estimated 16.2% Share of Search in Oct 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St John brands and Share of Search". https://gobrandwave.com/demand/nz/companies/st-john

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/st-john. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.