---
title: "Special Group brands and Share of Search"
description: "The independent creative group behind Special and Special PR."
canonical: "https://gobrandwave.com/demand/nz/companies/special-group"
publisher: "Brandwave"
---

# Special Group brands and Share of Search

The independent creative group behind Special and Special PR.

## Key facts

- **Company**: Special Group
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Special Group | Creative and Integrated Agencies | 6 | 6.2% | 640 |
| Special PR | Media and Strategic Communications Agencies | 7 | 6.1% | 120 |

- [Special Group](/demand/nz/brands/special-group)
- [Special PR](/demand/nz/brands/special-pr)

## Brand competitors

- [Stanley St](/demand/nz/brands/stanley-st): 1st place in NZ Creative and Integrated Agencies estimated Share of Search at 27.9% in Aug 2026.
- [FleishmanHillard Aotearoa](/demand/nz/brands/fleishmanhillard-aotearoa): 1st place in NZ Media and Strategic Communications Agencies estimated Share of Search at 20.2% in Aug 2026.
- [Sherson Willis](/demand/nz/brands/sherson-willis): 2nd place in NZ Media and Strategic Communications Agencies estimated Share of Search at 13.1% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Special Group brands and Share of Search". https://gobrandwave.com/demand/nz/companies/special-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/special-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.