---
title: "Sony brands and Share of Search"
description: "The brands Sony markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/sony"
publisher: "Brandwave"
---

# Sony brands and Share of Search

The brands Sony markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Sony
- **Market**: New Zealand
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| PlayStation | Games consoles | 3 | 27.6% | 70.6K |
| PlayStation VR2 | VR headset brands | 2 | 13.2% | 1.9K |
| Sony | Camera brands | 1 | 33.7% | 42.6K |
| Sony | Car audio brands | 1 | 97.7% | 42.6K |
| Sony | Headphone brands | 3 | 16.9% | 42.6K |
| Sony | TV brands | 1 | 38.5% | 42.6K |

- [PlayStation](/demand/nz/brands/playstation)
- [PlayStation VR2](/demand/nz/brands/playstation-vr2)
- [Sony](/demand/nz/brands/sony)

## Brand competitors

- [AirPods](/demand/nz/brands/airpods): 1st place in NZ Headphone brands estimated Share of Search at 44.5% in Aug 2026.
- [Xbox](/demand/nz/brands/xbox): 1st place in NZ Games consoles estimated Share of Search at 34% in Aug 2026.
- [Nintendo Switch](/demand/nz/brands/nintendo-switch): 2nd place in NZ Games consoles estimated Share of Search at 29.6% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sony brands and Share of Search". https://gobrandwave.com/demand/nz/companies/sony

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.