---
title: "SAP brands and Share of Search"
description: "The business behind SAP Concur."
canonical: "https://gobrandwave.com/demand/nz/companies/sap"
publisher: "Brandwave"
---

# SAP brands and Share of Search

The business behind SAP Concur.

## Key facts

- **Company**: SAP
- **Legal name**: SAP SE
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| SAP Concur | Expense management software | 1 | 60.2% | 2.6K |
| SAP Business One | ERP software | 6 | 1.4% | 110 |

- [SAP Concur](/demand/nz/brands/sap-concur)
- [SAP Business One](/demand/nz/brands/sap-business-one)

## Brand competitors

- [Odoo](/demand/nz/brands/odoo): 1st place in NZ ERP software estimated Share of Search at 32.2% in Aug 2026.
- [Microsoft Dynamics 365](/demand/nz/brands/dynamics-365): 2nd place in NZ ERP software estimated Share of Search at 29.4% in Aug 2026.
- [NetSuite](/demand/nz/brands/netsuite): 3rd place in NZ ERP software estimated Share of Search at 28.5% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SAP brands and Share of Search". https://gobrandwave.com/demand/nz/companies/sap

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/sap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.