---
title: "Sanitarium brands and Share of Search"
description: "The brands Sanitarium markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/sanitarium"
publisher: "Brandwave"
---

# Sanitarium brands and Share of Search

The brands Sanitarium markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Sanitarium
- **Market**: New Zealand
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Weet-Bix | Breakfast cereal brands | 1 | 50.7% | 10.6K |
| Marmite | Spread brands | 4 | 16.1% | 5.3K |
| So Good | Plant milk brands | 4 | 21.8% | 1.6K |

- [Weet-Bix](/demand/nz/brands/weet-bix)
- [Marmite](/demand/nz/brands/marmite)
- [So Good](/demand/nz/brands/so-good)

## Brand competitors

- [Oatly](/demand/nz/brands/oatly): 1st place in NZ Plant milk brands estimated Share of Search at 25.7% in Aug 2026.
- [Boring Oat Milk](/demand/nz/brands/boring-oat-milk): 2nd place in NZ Plant milk brands estimated Share of Search at 22.9% in Aug 2026.
- [Vitasoy](/demand/nz/brands/vitasoy): 3rd place in NZ Plant milk brands estimated Share of Search at 22.1% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sanitarium brands and Share of Search". https://gobrandwave.com/demand/nz/companies/sanitarium

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/sanitarium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.