---
title: "Royal Caribbean Group brands and Share of Search"
description: "The brands Royal Caribbean Group markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/royal-caribbean-group"
publisher: "Brandwave"
---

# Royal Caribbean Group brands and Share of Search

The brands Royal Caribbean Group markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Royal Caribbean Group
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Royal Caribbean | Cruise lines | 3 | 19% | 10.7K |
| Celebrity Cruises | Cruise lines | 4 | 10.9% | 6.1K |

- [Royal Caribbean](/demand/nz/brands/royal-caribbean)
- [Celebrity Cruises](/demand/nz/brands/celebrity-cruises)

## Brand competitors

- [Princess Cruises](/demand/nz/brands/princess-cruises): 1st place in NZ Cruise lines estimated Share of Search at 21.9% in Aug 2026.
- [Carnival Cruise Line](/demand/nz/brands/carnival-cruise-line): 2nd place in NZ Cruise lines estimated Share of Search at 20.6% in Aug 2026.
- [Viking](/demand/nz/brands/viking): 5th place in NZ Cruise lines estimated Share of Search at 8.8% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Royal Caribbean Group brands and Share of Search". https://gobrandwave.com/demand/nz/companies/royal-caribbean-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/royal-caribbean-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.