---
title: "Qantas Group brands and Share of Search"
description: "The business behind Qantas and Jetstar."
canonical: "https://gobrandwave.com/demand/nz/companies/qantas-group"
publisher: "Brandwave"
---

# Qantas Group brands and Share of Search

The business behind Qantas and Jetstar.

## Key facts

- **Company**: Qantas Group
- **Legal name**: Qantas Airways Limited
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Qantas | Airlines flying New Zealand travellers | 3 | 9.6% | 166K |
| Jetstar | Airlines flying New Zealand travellers | 2 | 17.6% | 302K |

- [Qantas](/demand/nz/brands/qantas)
- [Jetstar](/demand/nz/brands/jetstar)

## Brand competitors

- [Air New Zealand](/demand/nz/brands/air-new-zealand): 1st place in NZ Airlines flying New Zealand travellers estimated Share of Search at 55.6% in Aug 2026.
- [Singapore Airlines](/demand/nz/brands/singapore-airlines): 4th place in NZ Airlines flying New Zealand travellers estimated Share of Search at 5% in Aug 2026.
- [Fiji Airways](/demand/nz/brands/fiji-airways): 5th place in NZ Airlines flying New Zealand travellers estimated Share of Search at 4% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Qantas Group brands and Share of Search". https://gobrandwave.com/demand/nz/companies/qantas-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/qantas-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.