---
title: "Procter & Gamble brands and Share of Search"
description: "Consumer products company whose personal-care portfolio includes Native."
canonical: "https://gobrandwave.com/demand/nz/companies/procter-and-gamble"
publisher: "Brandwave"
---

# Procter & Gamble brands and Share of Search

Consumer products company whose personal-care portfolio includes Native.

## Key facts

- **Company**: Procter & Gamble
- **Market**: New Zealand
- **Brands tracked**: 9
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Native | Deodorant brands | 6 | 1.1% | 310 |
| Braun | Shaver and razor brands | 4 | 10% | 3.4K |
| Braun Silk-expert | Hair removal brands | 1 | 31.7% | 2.6K |
| Gillette | Shaver and razor brands | 2 | 16.4% | 5.5K |
| Head & Shoulders | Shampoo and haircare brands | 4 | 15.9% | 4.9K |
| Old Spice | Deodorant brands | 4 | 9.4% | 2.7K |
| Oral-B | Oral care brands | 1 | 44.1% | 16.1K |
| Pampers | Nappy brands | 3 | 3.7% | 1.3K |
| Pantene | Shampoo and haircare brands | 3 | 16.1% | 5K |

- [Native](/demand/nz/brands/native)
- [Braun](/demand/nz/brands/braun)
- [Braun Silk-expert](/demand/nz/brands/braun-silk-expert)
- [Gillette](/demand/nz/brands/gillette)
- [Head & Shoulders](/demand/nz/brands/head-and-shoulders)
- [Old Spice](/demand/nz/brands/old-spice)
- [Oral-B](/demand/nz/brands/oral-b)
- [Pampers](/demand/nz/brands/pampers)
- [Pantene](/demand/nz/brands/pantene)

## Brand competitors

- [Huggies](/demand/nz/brands/huggies): 1st place in NZ Nappy brands estimated Share of Search at 82.8% in Aug 2026.
- [Philips](/demand/nz/brands/philips): 1st place in NZ Shaver and razor brands estimated Share of Search at 57.4% in Aug 2026.
- [Dove](/demand/nz/brands/dove): 1st place in NZ Deodorant brands estimated Share of Search at 40.5% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Procter & Gamble brands and Share of Search". https://gobrandwave.com/demand/nz/companies/procter-and-gamble

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/procter-and-gamble. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.