---
title: "Philips brands and Share of Search"
description: "The brands Philips markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/philips"
publisher: "Brandwave"
---

# Philips brands and Share of Search

The brands Philips markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Philips
- **Market**: New Zealand
- **Brands tracked**: 4
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Philips Sonicare | Oral care brands | 3 | 17.8% | 6.5K |
| Philips | Air fryer brands | 3 | 21.5% | 19.3K |
| Philips | Air purifier brands | 2 | 25.5% | 19.3K |
| Philips | Shaver and razor brands | 1 | 57.4% | 19.3K |
| Philips | Small kitchen appliance brands | 3 | 14.1% | 19.3K |
| Philips | TV brands | 3 | 17.4% | 19.3K |
| Philips Avent | Baby bottle brands | 4 | 11.2% | 2.1K |
| Philips Lumea | Hair removal brands | 4 | 11.8% | 970 |

- [Philips Sonicare](/demand/nz/brands/philips-sonicare)
- [Philips](/demand/nz/brands/philips)
- [Philips Avent](/demand/nz/brands/philips-avent)
- [Philips Lumea](/demand/nz/brands/philips-lumea)

## Brand competitors

- [Dyson](/demand/nz/brands/dyson): 1st place in NZ Air purifier brands estimated Share of Search at 73.5% in Aug 2026.
- [Tommee Tippee](/demand/nz/brands/tommee-tippee): 1st place in NZ Baby bottle brands estimated Share of Search at 52.4% in Aug 2026.
- [Oral-B](/demand/nz/brands/oral-b): 1st place in NZ Oral care brands estimated Share of Search at 44.1% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Philips brands and Share of Search". https://gobrandwave.com/demand/nz/companies/philips

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.