---
title: "PepsiCo brands and Share of Search"
description: "Food and beverage company whose brands in this index include Poppi and Bluebird snack brands."
canonical: "https://gobrandwave.com/demand/nz/companies/pepsico"
publisher: "Brandwave"
---

# PepsiCo brands and Share of Search

Food and beverage company whose brands in this index include Poppi and Bluebird snack brands.

## Key facts

- **Company**: PepsiCo
- **Legal name**: PepsiCo, Inc.
- **Market**: New Zealand
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Bluebird | New Zealand potato chip brands | 1 | 33.5% | 3.7K |
| Copper Kettle | New Zealand potato chip brands | 4 | 14.3% | 1.6K |
| Delisio | New Zealand potato chip brands | 5 | 10.9% | 1.2K |

- [Bluebird](/demand/nz/brands/bluebird)
- [Copper Kettle](/demand/nz/brands/copper-kettle)
- [Delisio](/demand/nz/brands/delisio)

## Brand competitors

- [Heartland](/demand/nz/brands/heartland-chips): 2nd place in NZ potato chip brands estimated Share of Search at 17.1% in Aug 2026.
- [Proper Crisps](/demand/nz/brands/proper-crisps): 3rd place in NZ potato chip brands estimated Share of Search at 17% in Aug 2026.
- [Eta](/demand/nz/brands/eta): 6th place in NZ potato chip brands estimated Share of Search at 7.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PepsiCo brands and Share of Search". https://gobrandwave.com/demand/nz/companies/pepsico

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/pepsico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.