---
title: "PayPal brands and Share of Search"
description: "The business behind PayPal, Braintree, Venmo, and Zettle."
canonical: "https://gobrandwave.com/demand/nz/companies/paypal"
publisher: "Brandwave"
---

# PayPal brands and Share of Search

The business behind PayPal, Braintree, Venmo, and Zettle.

## Key facts

- **Company**: PayPal
- **Legal name**: PayPal Holdings, Inc.
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| PayPal | Buy now pay later in New Zealand | 2 | 29.4% | 34.7K |
| PayPal | Payment processors | 1 | 61.1% | 34.7K |
| PayPal | Payment providers | 1 | 80.1% | 34.7K |
| Braintree | Payment processors | 11 | 0.74% | 420 |

- [PayPal](/demand/nz/brands/paypal)
- [Braintree](/demand/nz/brands/braintree)

## Brand competitors

- [Afterpay](/demand/nz/brands/afterpay): 1st place in NZ Buy now pay later estimated Share of Search at 64.2% in Sep 2026.
- [Revolut](/demand/nz/brands/revolut): 2nd place in NZ Payment processors estimated Share of Search at 18.5% in Sep 2026.
- [Windcave](/demand/nz/brands/windcave): 3rd place in NZ Payment processors estimated Share of Search at 6.4% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PayPal brands and Share of Search". https://gobrandwave.com/demand/nz/companies/paypal

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/paypal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.