---
title: "OpenAI brands and Share of Search"
description: "The business behind ChatGPT."
canonical: "https://gobrandwave.com/demand/nz/companies/openai"
publisher: "Brandwave"
---

# OpenAI brands and Share of Search

The business behind ChatGPT.

## Key facts

- **Company**: OpenAI
- **Legal name**: OpenAI, Inc.
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| ChatGPT | AI chatbots | 1 | 90.6% | 4.9M |
| Sora | AI video generators | 3 | 19.4% | 1.7K |

- [ChatGPT](/demand/nz/brands/chatgpt)
- [Sora](/demand/nz/brands/sora)

## Brand competitors

- [Kling AI](/demand/nz/brands/kling-ai): 1st place in NZ AI video generators estimated Share of Search at 29% in Aug 2026.
- [HeyGen](/demand/nz/brands/heygen): 2nd place in NZ AI video generators estimated Share of Search at 27.1% in Aug 2026.
- [Synthesia](/demand/nz/brands/synthesia): 4th place in NZ AI video generators estimated Share of Search at 10.6% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OpenAI brands and Share of Search". https://gobrandwave.com/demand/nz/companies/openai

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/openai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.