---
title: "Nestlé brands and Share of Search"
description: "The brands Nestlé markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/nestle"
publisher: "Brandwave"
---

# Nestlé brands and Share of Search

The brands Nestlé markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Nestlé
- **Market**: New Zealand
- **Brands tracked**: 9
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Purina | Pet food brands | 1 | 29.6% | 10.7K |
| Dolce Gusto | Coffee capsule brands | 3 | 3.5% | 1.5K |
| Maggi | Instant noodle brands | 3 | 21.7% | 5.9K |
| Maggi | Soup and stock brands | 1 | 59.6% | 5.9K |
| Milo | Hot chocolate and malted drink brands | 1 | 52.2% | 8.2K |
| NAN | Baby formula brands | 7 | 0.23% | 50 |
| Nescafé | Supermarket coffee brands | 4 | 10.6% | 7K |
| Nesquik | Hot chocolate and malted drink brands | 3 | 8.4% | 1.3K |
| Optifast | Meal replacement brands | 3 | 20.2% | 3.9K |
| Uncle Tobys | Breakfast cereal brands | 3 | 12.9% | 2.7K |

- [Purina](/demand/nz/brands/purina)
- [Dolce Gusto](/demand/nz/brands/dolce-gusto)
- [Maggi](/demand/nz/brands/maggi)
- [Milo](/demand/nz/brands/milo)
- [NAN](/demand/nz/brands/nan)
- [Nescafé](/demand/nz/brands/nescafe)
- [Nesquik](/demand/nz/brands/nesquik)
- [Optifast](/demand/nz/brands/optifast)
- [Uncle Tobys](/demand/nz/brands/uncle-tobys)

## Brand competitors

- [Nespresso](/demand/nz/brands/nespresso): 1st place in NZ Coffee capsule brands estimated Share of Search at 73.8% in Aug 2026.
- [Muscle Nation](/demand/nz/brands/muscle-nation): 1st place in NZ Meal replacement brands estimated Share of Search at 51.8% in Aug 2026.
- [Weet-Bix](/demand/nz/brands/weet-bix): 1st place in NZ Breakfast cereal brands estimated Share of Search at 50.7% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nestlé brands and Share of Search". https://gobrandwave.com/demand/nz/companies/nestle

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/nestle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.