---
title: "MYOB brands and Share of Search"
description: "Business management and accounting software for small and medium businesses across Australia and New Zealand."
canonical: "https://gobrandwave.com/demand/nz/companies/myob"
publisher: "Brandwave"
---

# MYOB brands and Share of Search

Business management and accounting software for small and medium businesses across Australia and New Zealand.

## Key facts

- **Company**: MYOB
- **Legal name**: MYOB Group
- **Market**: New Zealand
- **Brands tracked**: 4
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| MYOB | Small business accounting software | 2 | 9.2% | 18.6K |
| Ace Payroll | New Zealand payroll and rostering software | 8 | 0.36% | 260 |
| IMS Payroll | New Zealand payroll and rostering software | 7 | 0.42% | 300 |
| MYOB Acumatica | ERP software | 4 | 6.1% | 470 |

- [MYOB](/demand/nz/brands/myob)
- [Ace Payroll](/demand/nz/brands/ace-payroll)
- [IMS Payroll](/demand/nz/brands/ims-payroll)
- [MYOB Acumatica](/demand/nz/brands/myob-acumatica)

## Brand competitors

- [Xero](/demand/nz/brands/xero): 1st place in NZ Small business accounting software estimated Share of Search at 82.6% in Aug 2026.
- [PayHero](/demand/nz/brands/payhero): 1st place in NZ payroll and rostering software estimated Share of Search at 33.8% in Aug 2026.
- [Odoo](/demand/nz/brands/odoo): 1st place in NZ ERP software estimated Share of Search at 32.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MYOB brands and Share of Search". https://gobrandwave.com/demand/nz/companies/myob

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/myob. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.