---
title: "Microsoft brands and Share of Search"
description: "The business behind Microsoft software and services."
canonical: "https://gobrandwave.com/demand/nz/companies/microsoft"
publisher: "Brandwave"
---

# Microsoft brands and Share of Search

The business behind Microsoft software and services.

## Key facts

- **Company**: Microsoft
- **Legal name**: Microsoft Corporation
- **Market**: New Zealand
- **Brands tracked**: 31
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Microsoft Copilot | AI chatbots | 3 | 2.8% | 153K |
| Bing | Search engines | 3 | 1.3% | 36.4K |
| GitHub Actions | CI/CD tools | 1 | 59.6% | 590 |
| GitHub Copilot | AI coding assistants | 2 | 30.2% | 3K |
| LinkedIn | Social media platforms | 7 | 2.8% | 226K |
| LinkedIn Ads | Advertising platforms | 4 | 1.3% | 350 |
| Microsoft 365 | Office suites | 1 | 81.5% | 70.5K |
| Microsoft Advertising | Advertising platforms | 5 | 1.2% | 320 |
| Microsoft Authenticator | Authenticator apps | 2 | 37.4% | 4.3K |
| Microsoft Azure | Cloud computing platforms | 1 | 38.6% | 11K |
| Microsoft Bookings | Scheduling tools | 4 | 8.3% | 490 |
| Microsoft Clarity | Web analytics tools | 2 | 6.2% | 740 |
| Microsoft Dynamics 365 | CRM platforms | 4 | 9.6% | 2.3K |
| Microsoft Dynamics 365 | ERP software | 2 | 29.4% | 2.3K |
| Microsoft Edge | Web browsers | 4 | 4.7% | 6.1K |
| Microsoft Forms | Survey and form tools | 2 | 18.2% | 12.3K |
| Microsoft Power Apps | No-code and low-code app builders | 2 | 19.1% | 1.2K |
| Microsoft PowerPoint | Presentation software | 2 | 27.7% | 30.3K |
| Microsoft Surface | Laptop brands | 5 | 6.8% | 10.1K |
| Microsoft Surface | Tablet brands | 2 | 11.6% | 10.1K |
| Microsoft Teams | Video conferencing tools | 2 | 35.7% | 28.3K |
| Microsoft To Do | To-do list apps | 2 | 24.6% | 800 |
| Microsoft Translator | Translation tools | 4 | 0.39% | 2.5K |
| Microsoft Visio | Diagramming tools | 4 | 20.6% | 2.8K |
| Minecraft | Online game platforms | 2 | 32% | 138K |
| OneDrive | Cloud storage services | 2 | 17.4% | 63.6K |
| OneNote | Note-taking apps | 2 | 38.7% | 19.4K |
| Outlook | Email providers | 2 | 14.6% | 316K |
| Power Automate | Workflow automation tools | 1 | 43% | 4.2K |
| Power BI | Business intelligence tools | 1 | 73% | 9.2K |
| SharePoint | Document management software | 1 | 98.9% | 19.9K |
| Xbox | Games consoles | 1 | 34% | 86.8K |
| Xbox Game Pass | Online game platforms | 4 | 2.1% | 9.3K |

- [Microsoft Copilot](/demand/nz/brands/microsoft-copilot)
- [Bing](/demand/nz/brands/bing)
- [GitHub Actions](/demand/nz/brands/github-actions)
- [GitHub Copilot](/demand/nz/brands/github-copilot)
- [LinkedIn](/demand/nz/brands/linkedin)
- [LinkedIn Ads](/demand/nz/brands/linkedin-ads)
- [Microsoft 365](/demand/nz/brands/microsoft-365)
- [Microsoft Advertising](/demand/nz/brands/microsoft-advertising)
- [Microsoft Authenticator](/demand/nz/brands/microsoft-authenticator)
- [Microsoft Azure](/demand/nz/brands/microsoft-azure)
- [Microsoft Bookings](/demand/nz/brands/microsoft-bookings)
- [Microsoft Clarity](/demand/nz/brands/microsoft-clarity)
- [Microsoft Dynamics 365](/demand/nz/brands/dynamics-365)
- [Microsoft Edge](/demand/nz/brands/microsoft-edge)
- [Microsoft Forms](/demand/nz/brands/microsoft-forms)
- [Microsoft Power Apps](/demand/nz/brands/microsoft-power-apps)
- [Microsoft PowerPoint](/demand/nz/brands/microsoft-powerpoint)
- [Microsoft Surface](/demand/nz/brands/microsoft-surface)
- [Microsoft Teams](/demand/nz/brands/microsoft-teams)
- [Microsoft To Do](/demand/nz/brands/microsoft-to-do)
- [Microsoft Translator](/demand/nz/brands/microsoft-translator)
- [Microsoft Visio](/demand/nz/brands/microsoft-visio)
- [Minecraft](/demand/nz/brands/minecraft)
- [OneDrive](/demand/nz/brands/onedrive)
- [OneNote](/demand/nz/brands/onenote)
- [Outlook](/demand/nz/brands/outlook)
- [Power Automate](/demand/nz/brands/power-automate)
- [Power BI](/demand/nz/brands/power-bi)
- [SharePoint](/demand/nz/brands/sharepoint)
- [Xbox](/demand/nz/brands/xbox)
- [Xbox Game Pass](/demand/nz/brands/xbox-game-pass)

## Brand competitors

- [Google](/demand/nz/brands/google): 1st place in NZ Search engines estimated Share of Search at 95.9% in Aug 2026.
- [Google Translate](/demand/nz/brands/google-translate): 1st place in NZ Translation tools estimated Share of Search at 92% in Aug 2026.
- [ChatGPT](/demand/nz/brands/chatgpt): 1st place in NZ AI chatbots estimated Share of Search at 90.6% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Microsoft brands and Share of Search". https://gobrandwave.com/demand/nz/companies/microsoft

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/microsoft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.