---
title: "Michelin brands and Share of Search"
description: "The brands Michelin markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/michelin"
publisher: "Brandwave"
---

# Michelin brands and Share of Search

The brands Michelin markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Michelin
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Oct 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Michelin | All terrain tyre brands | 7 | 0.35% | 3.5K |
| Michelin | Truck tyre brands | 2 | 14.3% | 3.5K |
| Michelin | Tyre brands | 2 | 11.5% | 3.5K |
| BFGoodrich | All terrain tyre brands | 5 | 7.4% | 350 |

- [Michelin](/demand/nz/brands/michelin)
- [BFGoodrich](/demand/nz/brands/bfgoodrich)

## Which brands compete with Michelin?

- [Yokohama](/demand/nz/brands/yokohama): Most searched among New Zealand all terrain tyre brands, with an estimated 27.1% Share of Search in Oct 2026.
- [Continental](/demand/nz/brands/continental): 2nd most searched among New Zealand all terrain tyre brands, with an estimated 25.4% Share of Search in Oct 2026.
- [Hankook](/demand/nz/brands/hankook): 3rd most searched among New Zealand all terrain tyre brands, with an estimated 20.8% Share of Search in Oct 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Michelin brands and Share of Search". https://gobrandwave.com/demand/nz/companies/michelin

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/michelin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.