---
title: "Meta brands and Share of Search"
description: "The business behind Facebook, Instagram, WhatsApp, and Meta AI."
canonical: "https://gobrandwave.com/demand/nz/companies/meta"
publisher: "Brandwave"
---

# Meta brands and Share of Search

The business behind Facebook, Instagram, WhatsApp, and Meta AI.

## Key facts

- **Company**: Meta
- **Legal name**: Meta Platforms, Inc.
- **Market**: New Zealand
- **Brands tracked**: 8
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Facebook | Social media platforms | 2 | 30.5% | 2.5M |
| Instagram | Social media platforms | 3 | 7.2% | 582K |
| Messenger | Messaging apps | 4 | 1.8% | 5.9K |
| Meta Ads | Advertising platforms | 2 | 17.5% | 4.6K |
| Meta Quest | Games consoles | 5 | 4.1% | 10.4K |
| Meta Quest | VR headset brands | 1 | 73.2% | 10.4K |
| Threads | Social media platforms | 9 | <0.01% | 350 |
| WhatsApp | Messaging apps | 1 | 58% | 194K |
| Workplace | Team chat apps | 4 | 0.19% | 60 |

- [Facebook](/demand/nz/brands/facebook)
- [Instagram](/demand/nz/brands/instagram)
- [Messenger](/demand/nz/brands/messenger)
- [Meta Ads](/demand/nz/brands/meta-ads)
- [Meta Quest](/demand/nz/brands/meta-quest)
- [Threads](/demand/nz/brands/threads)
- [WhatsApp](/demand/nz/brands/whatsapp)
- [Workplace](/demand/nz/brands/workplace)

## Brand competitors

- [Google Ads](/demand/nz/brands/google-ads): 1st place in NZ Advertising platforms estimated Share of Search at 74.7% in Aug 2026.
- [Google Chat](/demand/nz/brands/google-chat): 1st place in NZ Team chat apps estimated Share of Search at 62.1% in Aug 2026.
- [YouTube](/demand/nz/brands/youtube): 1st place in NZ Social media platforms estimated Share of Search at 43% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Meta brands and Share of Search". https://gobrandwave.com/demand/nz/companies/meta

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/meta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.