---
title: "Mercury brands and Share of Search"
description: "The business behind Mercury and Globug."
canonical: "https://gobrandwave.com/demand/nz/companies/mercury-nz"
publisher: "Brandwave"
---

# Mercury brands and Share of Search

The business behind Mercury and Globug.

## Key facts

- **Company**: Mercury
- **Legal name**: Mercury NZ Limited
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Mercury | Mobile and broadband providers | 4 | 12.9% | 69.6K |
| Mercury | New Zealand electricity retailers | 3 | 16.1% | 69.6K |
| Globug | New Zealand electricity retailers | 8 | 2.5% | 10.9K |

- [Mercury](/demand/nz/brands/mercury-energy)
- [Globug](/demand/nz/brands/globug)

## Brand competitors

- [One NZ](/demand/nz/brands/one-nz): 1st place in NZ Mobile and broadband providers estimated Share of Search at 28.9% in Aug 2026.
- [Genesis Energy](/demand/nz/brands/genesis-energy): 2nd place in NZ electricity retailers estimated Share of Search at 20% in Aug 2026.
- [Contact Energy](/demand/nz/brands/contact-energy): 2nd place in NZ Mobile and broadband providers estimated Share of Search at 18.5% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mercury brands and Share of Search". https://gobrandwave.com/demand/nz/companies/mercury-nz

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/mercury-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.