---
title: "MECCA brands and Share of Search"
description: "The business behind MECCA."
canonical: "https://gobrandwave.com/demand/nz/companies/mecca"
publisher: "Brandwave"
---

# MECCA brands and Share of Search

The business behind MECCA.

## Key facts

- **Company**: MECCA
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| MECCA | Beauty retailers | 1 | 46.6% | 107K |
| MECCA MAX | Makeup and cosmetics brands | 31 | 0.33% | 560 |

- [MECCA](/demand/nz/brands/mecca)
- [MECCA MAX](/demand/nz/brands/mecca-max)

## Brand competitors

- [Hikoco](/demand/nz/brands/hikoco): 2nd place in NZ Beauty retailers estimated Share of Search at 26.3% in Aug 2026.
- [Dior Beauty](/demand/nz/brands/dior-beauty): 1st place in NZ Makeup and cosmetics brands estimated Share of Search at 22.1% in Aug 2026.
- [Sephora](/demand/nz/brands/sephora): 3rd place in NZ Beauty retailers estimated Share of Search at 16.7% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MECCA brands and Share of Search". https://gobrandwave.com/demand/nz/companies/mecca

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/mecca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.